I think another aspect of the "quitting" syndrome is that today's society has been cultivated on an instant gratification mindset.
Everything is now. Everything is fast. Everything moves at HighSpeed!
So many people carry that mindset with them in everything they do and you can see it very clearly in just about every aspect of modern culture.
Here's an example ...
There's this little ski resort town just up the canyon from where I live. It takes all of 10-15 minutes top to get from one side of town to the other. Yet, every time I go there (I used to live there and have to go there for business, etc., from time to time) anyway, everyone is always pissed off and whinny about traffic and how long it takes to get anywhere. HA! I'd love to see these people on the 405 or the 5 during rush hour.
Or fast food ... have you ever seen people in line at a fast food joint get all upset about how long it takes to get their meal? What a joke!
There are so many examples, but the point is that people have been programmed to expect things RIGHT NOW. And business is no different.
The vast majority of the population has this idea that money just grows on trees in the business world, so when they join they expect instant gratification ... instant money, fame and success. And why wouldn't they - I mean all these teen music video stars did it - right? All these super athletes did it - right?
What people fail to understand is that the end result, the success, the tangible manifestation they see is the result of years and thousands of hours of hard work, practice, personal development and constant refining and cultivation of one's craft. All they see is the bling in the video and think - Hey I want some of that too!
But as we all know, that isn't reality ... maybe a reality tv show - but it sure as hell isn't real life.
And in the real world it takes perseverance, dedication and discipline over an extended period of time to create a successful business.
And that is why so many people quit in my observations ... they haven't invested enough in themselves to create the personality it takes to see that process through. They're stuck in the TV land idea of what life should be like.
It's sad really, but exactly why there will always be a very small percentage of the population that ever truly sees success and financial gain in their life.
Unplug & Gitter Done!