There are many companies and products that a network marketing professional can choose to represent. The question is then, how important is the product? I think this is a great question and one that many might take for granted. Those that work for companies as an employee really don't care what product their company markets in most cases. Look at all of the people that work for 3M....do you think all of those people are passionate about Duct Tape? Gosh, I hope not!
My time in corporate America taught me that the product was only truly important to the company you work for. My job as an engineer and later a manager was to come in and do what I was told to the best of my ability. It didn't matter if we were designing and marketing heavy trucks, clothes pins or widgets. I learned the same thing in business school while I was getting my MBA. As an entrepreneur I have since learned that I completely disagree with what I was taught in the corporate and business school realm. This is a primary reason why I always say that some of the best education is attained outside of a degree plan and a walled classroom. The rest of this post will be focused on what I have learned over the years in my favorite classroom - The Real World!
The recent worldwide economic woes have provided all of us some great lessons. One of those is the product you represent is EXTREMELY IMPORTANT! Those that represented products that required customers to take additional money out of their budget....got crushed. Those that represented products that required a PhD in biochemistry to understand....got crushed. Let's look at these two reasons in more detail.
Reason 1 Why the Product Matters - Does your product require people to make extra room in their budget for the purchase? If the answer is yes then you will do GREAT about 50% of the time. Is this good enough for long term success? The economy, job market and people's discretionary income is cyclical. When times are great then ANY product can do well with proper marketing. The true test comes in the lean times. What are the first things cut from a consumers budget when times get tough....anything discretionary or extra right? Having a product that allows a consumer to reroute money they are already having to spend directly to your product will greatly increase your probability for long term success. Keep this in mind when looking for a product to represent.
Reason 2 Why the Product Matters - Does your product require intense education of the consumer on why they need your product? Same as above, if this is true then you will do great about half the time. When the economy weakens and consumers tighten their budget.....you're toast! Here is a good litmus test...when consumers view your product presentation do they say things like "That's surprising" or "I had no idea that was the case" or "That's really scary"? If the primary marketing for your company requires you to scare the heck out of people causing them to realize they have a problem they didn't even know they had before you talked to them.....that's really not a recipe for long term success. Your product absolutely MUST be a PROBLEM SOLVER for consumers but it should solve a problem they are already aware of long before talking to you. Hope that makes sense.
While these are only my opinions and you certainly don't have to agree with them I hope this article has at least made you think. If it has then I am glad I posted and happy it brought some value to your day! Post some comments and let me know if you agree/disagree.
To Your Success!