Think about it. Too often you see many salesmen, door knocking, and more than often finding the door slammed back in their face within the first few minutes.
Is it that the top notch speech they gave listing all the great features of their opportunity, or product was not up to standard? Was there any other way the salesman could have enticed the owner to want to buy from him? Most probably not…
You see, plain and simply, people do not like to be sold to. More to the point, people who DO NOT WANT what you have to sell REALLY won’t want to be sold to. It is just how humans are hard wired, they like to feel that it is their decision to buy something. No amount of verbal or visual convincing will do anything if your prospect does not feel the desire to buy what you want them to.
So why is it that companies will send out their reps, advertising to people who do not want what they are offering? I’ll tell you why. It is because they do not identify their TARGET MARKET!
Identifying your target market and selling to them what they want will convert sales much more effectively than playing a game of hit and miss with random people. In an internet marketing perspective, you should only market to those who are actively seeking what you offer. This is a much more consistent way to generate leads, and fund advertising campaigns. It ensures that the message you want to put out there is listed in front of the right people, who all share a common desire for what opportunity/product.
The chances of making a sale are increased dramatically, by as much as 50% or more!
I can tell you that structuring your advertising to your target market will boost your sales tenfold. And while it may seem quite obvious, it is scarily surprising at how many business try to sell to the opposite…
They waste money on creating amazing products, but do not advertise it to the right people, and sell themselves short, along with their money. All it would take is for them to re-evaluate who they’re targeting, and to formulate a marketing plan that will tap into these potential customers.
To summarize, if you can produce a method for identifying, and selling to these targeted people, I have no doubt that an improvement in your sales will be achieved!