All the tech stuff that we have is useless unless we have a message that gets people to take action. Technology does not make up for average or poor marketing messages.
During the 1950's Abraham Mazlow wrote on human needs so instead of just saying what it is that we do we craft our message based upon human needs.
This is some of the headlines we used with one of my dental clients:
Is your mouth killing you? Discover the 7 simple step that can add 10 years to your life?
-By going to the dentist and taking care of your teeth. I also have a doctor and when some one is having heart problems the first thing he asks is how is your teeth.
The next headline we used is "Discover the secrets to getting hired in todays economy!" They changed their dental business into a business opporuntiy.
One of the clients was a waitress she got her teeth fixed she then got more tip then went to a new job make $75K year.
How can you craft your message based on human needs.