scottmcgeejr wrote:If you want to engage your subscribers the first step is to know what they want.
You get this information by:
If you already have a current list of subscribers send out a survey asking these questions:
What troubles you the most about your business?
What are you trying to accomplish this year?
What do you think you’d need to make a big impact in your business this year?
What strategies have you tried to improve your business that didn't work the way you wanted?
You should also have a list of these questions ready as you network at industry events. The more you ask the more insight you have into the market and the better you are prepared to offer value and engage.
2) Studying the market
Become a student of your market. Go look into the top forums and article sites in your industry, then sort by views and make a list of the top questions people are asking. Chances are this is what your subscribers need help with to. Once you know the questions provide the answers.
3) Go Over The Top
Go look at all the leaders in your industry offering solutions. Go take a look at all their sales pages and copy the bullet points from their sales letters into a word document. Once you have this compiled delete out the duplicates until you have a master list. Use this master list as your starting point, and then offer even more. This ensures you are offering the most value in the market place.
Once you have all this information and create content to provide solutions the next step is to engage. The best way to engage is to provide information in your email that is "useful but incomplete" and use call to action to engage them and get them to respond for the rest of the info.
To give you an example of how that works... instead of actually including the last paragraph in this post telling you to offer useful but incomplete information I could have ended by saying something like this.
----Knowing what your market wants is the first step in engaging your subscribers, to find out what to do once you have the information visit [enter your website url].----
Another rule for engaging is always ask for their opinion and feedback.
-Leave a comment and let me know if you agree (or this was helpful)
-If you got value click the like button above
Some great points Scott..Knowing what they want is critical to engage positively with your subscribers ,,..I use my auto responder email series to share value in my emails on a regular basis after the prospect opts in to my targeted capture pages..I try to keep a mixture of 3/4 value and 1/4 pitch in my emails( the pitch is subtle leading to my squeeze page link)