The business world is an environment based on fundamentals+creativity+action
The fundamentals in this case have absolutely been skewed and distorted over time.
In a surprisingly short span of time actually.
I'm someone who loves researching the history and origin of things.
So let's start by looking at the origins and history of these terms...Source: Wikipedia - "Fake It Till You Make It"
"Fake it till you make it" (also called "act as if") is a common catchphrase that means to imitate confidence so that as the confidence produces success, it will generate real confidence. The purpose is to avoid getting stuck in a self fulfilling prophecy related to one's fear of not being confident, e.g., by thinking, "I can't ask that girl out because she would sense my lack of confidence." The article How You Too Can Be an Optimist in Prevention points out, "In research at Wake Forest University, for example, scientists asked a group of 50 students to act like extroverts for 15 minutes in a group discussion, even if they didn’t feel like it. The more assertive and energetic the students acted, the happier they were".
It is often recommended as a therapy technique for combating depression. In this case, the idea is to go through the routines of life as if one were enjoying them, despite the fact that initially it feels forced, and continue doing this until the happiness becomes real. This is an example of a positive feedback loop.
The phrase is often associated with Alcoholics Anonymous even though it does not appear in either of the books that form the foundation of the AA program, Alcoholics Anonymous or The Twelve Steps and Twelve Traditions. AA to Z; An Addictionary of the 12-Step Culture describes it as a "suggestion often made to newcomers who feel they can't get the program and will go back to old behavior. The suggestion implies that if the newcomer acts according to the steps and teachings of the program, then the program will begin to work and the anxiety will fall away".
Now the funny thing is AA meetings are exactly where I first heard this phrase.
As a teenager I went through a lot of counseling and meetings for drug use and depression.
I then heard the phrase at a self esteem workshop when I was 16.
It wasn't until I experienced network marketing that I found the phrase used in the way we see it today.
The core philosophy behind Fake It Till You Make It
was to be an empowering state of being that cultivated confidence. As it was introduced and perpetuated amongst the network marketing crowd however, it became a cliché "tactic" motivated by an acceptable level of deception. Entire trainings were created around how to fake it... thus completely missing the mark and losing the energy and power of the original source and what it was designed to accomplish.
Which is precisely why it doesn't work for the majority of people in this industry...
in many cases its being taught and used incorrectly.
Let's look at the next piece...Source: Wikipedia - "Attraction Marketing"
Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. Reverse Marketing is the same concept of Attraction Marketing.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.
The Chartered Institute of Marketing defines marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably."
How it works
It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.
Here again we find a terrible distortion playing out in the network marketing world, predominantly the online network marketing arena, that has completely twisted the origin of the concept and lost the power of the source principles.
Somewhere along the way by way of Mike Dillard's injection of Magnetic Sponsoring into the marketplace, people have distorted and contorted Mike's original source concepts into a melee of ineffective tactics and so called strategies. Most notably we see the breakdown of the "Free Line" concept, a marketing anecdote taught by Eban Pagan that has also been distorted and misused to the point of ineffectiveness.
Looking at the core principles of the origin, attraction marketing is steeped in sales.
The whole point is to educate consumers
about your product
prior to the point of purchase
However attraction marketing as it is used by many in the industry today, in a highly diluted form, is almost completely ineffective at achieving the end goal of its intended purpose, which is closing sales.
e.g. satisfying customer requirements profitably
=> key emphasis on profitably
Now come full circle...
(Fake It Till You Make It + Attraction Marketing) =
Emulating Confidence In the Marketplace While Educating Consumers About the Benefits Available to Them By Way of Your Products & Services to Assist In the Purchasing Process.
Now let me ask you...
How You See The Formula Being Used In Today's Marketing Landscape?
I'm apt to say no, it isn't.
The majority of networkers hide
their primary business behind affiliate sales
The majority of networkers hide
their primary business behind optin offers
The majority of networkers hide
their primary business behind secrecy & mystery
Now ask this question...
coincide with the original source purpose?
Does that version meet the criteria of emulating confidence
while educating consumers of the benefits of your products and services while assisting the purchasing process?
If you constantly hide your business does that help consumer trust you?
If you hide the company you are partnered with and make consumer jump through hoops to learn more, does that instill trust?No
, absolutely not!
It is in fact completely counter productive to building a network marketing business and a contradiction to attraction marketing.
Here's the deal...
There are affiliate sales and there is building an organization.
They are very different animals.
Come to grips with the difference and decide where your focus is.
There is no right or wrong, just decide.
Do both, create the multiple streams of income, but decide where your focus is and understand the expected results of each focus.
If you focus on affiliate sales and bringing generic leads into a system, dont be surprised when people aren't joining your primary in droves. That isn't the focus, the expected results, that you created with that model.
Its a simple matter of logic...
If you constantly put your primary company on the "back end" guess where it will appear in your prospects minds?... that's right, on the backend, an after thought, a low priority.
If you think you you will bring people into an affiliate program that are already married to an mlm company and convert them over to your company in droves, let me tell you, you're going to have an uphill battle. Fact. Which is why so many people that follow that model wind up shifting their focus to affiliate sales and "leave mlm." You see the headlines all the time.
Whereas if your focus is on building your organization and you tailor your marketing efforts, your message, your team culture, etc. around building your organization and promoting your primary as an aspect of your You Inc business, with confidence
, then where do you think the results will appear?... that's right - you'll find yourself growing a thriving, healthy organization steeped in You Inc and attraction marketing principles.
Therefore, I recommend stepping away from using the cliché catch phrase all together and redirect the emphasis like this... Learn to build your confidence in the midst of correct profit focused action.
No one will have to fake anything if everyone has a clear focus and a clear understanding of their intentions. There is power
in that clarity
which ultimately transpires into authentic confidence
... thats a very attractive
quality for an entrepreneur on the move.
... leads to Profitability