It can be easier than it sounds. It is for me anyway. Most of the work is done online so when I approach a warm market, cold market, or any market person I am usually in a hurry, no time to really discuss the opportunity. Once I mention I am in business and they show a little interest I simply explain that I would love to talk about my business when I have more time but for now go to my website. Then I write down the URL for them and that's the end of the conversation. Soon I will be handing them a business card and it will have very little information on it other than my name, address, phone number, and the website will big and bold.
The key for me is to get them to the website and let it do the selling. It has worked great so far because it keeps friends from getting irritated with me because I don't have to push anything on them.
Not sure if you have the option of a website that introduces your product, team and does the sorting and selling for you?