The message you deliver is the type of contact you will attract......at least at first.
When you make contact with them, learn to find what their interest was in buying one of the MS products. Help them with questions they may have and see where the conversation takes you.
I don't normally call any of my leads because my time is taken up with the ones contacting me. Last week I talked to a prospect for 15-20 minutes about him and what he was looking to do. He then said, "Aren't you going to tell me what MLM you are with?" I said sure if you want to know. I waited and he said "Well yes!"
It turns out that he is very interested in joining my team, even though he is already in a Network Marketing company for the past 3 years.
The reason this works so well is because I am there as a friend first. Asking questions and learning how I can best serve him. Many times I don't even talk about my MLM because I really don't need to. It's so much more fun this way.
I have been with the same MLM company for 27 years and it has and continues to pay me very well. But it is only part of my income and makes up only part of my company. If there is an opening for you to talk about your services, then take it. But also remember to monitise your marketing efforts as well.
You would be doing much better if you change your message to fit your niche market. That way your numbers will improve because the people you attract will already be interested in your services.
If you want to learn the path I took, which includes MS, visit my web site at http://www.Now8020.com
and look for the "5 Step Success Plan". Don't worry, it's free and you don't need to leave your contact information if you don't want to be included on my free business tip line.
Hope that helps,