christryon wrote:In the arena of on-line marketing it is said that in order to be successful, you must "position yourself as a leader." Since most of us are involved with network marketing, wouldn't it make more sense to position yourself as "a friend?"
I have seen gurus and so-called gurus on popular social networking sites. They have huge lists of people following them, but they do not interact with their audience. Do their followers honestly believe that these gurus truly care about them?
Does having a huge list of followers mean that you have a successful business? I don't think so.
In most network marketing companies, the average person only needs to personally sponsor 3 people and teach those individuals how to do the same thing.
I would venture a guess that most of us have at least 3 close friends and if we approach them the right way, they will respond in kind. They will help us build our business. Those individuals know that we care about them and are willing to do everything in our power to help them succeed.
What do you have to say? Be honest. Did you join your current mlm because of a "leader" or a "friend?"
you really have brought out such a very important point here.
Here is what I have found, while its very good to approach friends we then have to go through explanations of our opportunity. What is most important is to make sure it is a need they are looking to fill. Sometimes they have a need but they are not really willing to make any changes, and we all know we can't change them.
On the other hand that reference to people with big lists, we can be sure that there are those who are like you said, don't care, and there are definitely others who really do care, and really do respond.
The trick is to be the kind of leader that is open, honest, transparent, and gives great value. He or she listens to his list. He responds to them. He brings the value that they are seeking.
Once he or she has established the trust then he can show them what he has for them, and they will honor him and look at it. This takes some time and patience whether they are friends before or not.
It still boils down to relationships and that is my story and I am sticking with it!