Hello Paul. Since I have been with Betternetworker, I have been recommended to have a Facebook account.
Also, I was sent to have a Lin ke dlin account. Among others of a social network sites, maybe they may have a PPV account, or a PPC account. You will have to check each of thoses accounts to see how they are set up.
There are other accounts that you would have sales whether a PPC viewer buys from your site or not. Even if you set up a free information site that would evenually lead back to your original site. There are several ways of doing it and too many to mention that I have not even covered.
The main point is to have exposure of your brand to the public to be familiar with. People usually would purchase from a familar brand.