In marketing everything is about tracking. I don’t care if it’s widgets to washers. You need to know where your traffic is coming from and what their interested in. You see it all the time now on TV. Companies telling you to go to whatever.com site, do you think it’s about getting you to print out a coupon from there site. No it’s about finding out two things. 1. Is the $ amount their spending on that time slot getting their message across to a stated number of people 2. Is the message important enough (response) to continue advertising that said message in that time slot . That’s it. You even see it in direct mailings, and I even do this as well. Direct to a link on a direct mailing that’s trackable.
Track and monitor, Track and monitor.
All the Dad’s in the forum, have a wonderful father’s day.