I wanted to see if anyone else has experience what I'm experience within my adwords account.
In a few of my ad groups Google is telling me that my keywords aren't triggering any ads, however the very same keywords are showing impressions.
Is this typical to get conflicting data from google? Kinda hard to improve CTR when you're not even sure if the data is correct in the first place.
Any insight would be greatly appreciated,
-Steve


