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Desperate For PPC HELP!!

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Re: Desperate For PPC HELP!!

Postby Bill Drapcho on Tue Feb 17, 2009 4:55 pm

Eriks,
I send my leads through my first funded proposal system MLM Lead System Pro http://TopMLMBuilder.com then they can become a CCP/WMI rep or they can opt for my other program, which is Xocai Healthy Chocolate. MLMSP gives you the option of offering 3 different programs to your prospect. So far after two months, it's starting to CLICK, so I am excited. (Just need to learn Adwords so I can take it to the next level). My sales I get now are just from 'organic' traffic from free ads, blogs, articles, twitter, facebook, etc.

But, so far I am not linking much advertising or marketing directly to CCP capture page http://SixFigureSite.info directly YET. I have done some article marketing and YouTube marketing and have a few leads but it's all just coming together now. I plan to step that up very soon.
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Re: Desperate For PPC HELP!!

Postby Matt Lawless on Tue Feb 17, 2009 5:40 pm

Hi,

I have also had a hard time initially getting PPC to be cost effective. My thoughts for what they are worth are these:

1) If the 1st page bid costs for a particular keyword, then leave those keywords alone until you are able to make lower-cost keywords pay - learn the trade on other keywords, especially split-testing strategies and honing copywriting skills as these will then allow you to bid more for more competitive keywords once you have a good model that converts really well. For lower-cost keywords have a look at http://freekeywords.wordtracker.com where you will be able to find longer keyphrases (long-tail keywords) which are often cheaper and convert better.

2) Consider running a content-or placement-specific campaign in Google rather than search campaigns as these are converting well for me. (I wrote a couple of blog posts on how to properly structure a content campaign on my blog at http://blog.mattlawless.com/2009/01/mak ... t-network/). Bid costs are much lower and you will be attracting a different market so make sure your ad copy is designed to attract the reader's attention even more so than on search.

3) Consider increasing your free marketing campaigns with article and blog writing, social-networking sites etc while working on building up your Google knowledge. I personally wouldn't recommend a $100 daily budget until you are converting really well or you will end up as a Mike Dillard statistic - one of those he terms as being hit by the 'Stupid Tax'.

I hope this goes some way to help you along. Let me know if I can help at all - I know just how hard all this is to begin with.

Cheers,

Matt
Matt Lawless - Internet Marketing Entrepreneur (UK)
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Re: Desperate For PPC HELP!!

Postby Bill Drapcho on Tue Feb 17, 2009 6:32 pm

Thanks! Everyone is so helpful here. I appreciate it.
Every Top Earner Needs A System. Do You Have Yours?
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