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[Claire Jarrett Contribution Level: 2]

Quality score needs a high Click Through rate to achieve if Google is not telling you there are problems with the site. Best way to do this is to place the keyword into its own ad group and make that keyword the advert heading. This will get a higher CTR, as well Google being happier as the keyword is in the advert.

[Pierre Levasseur Contribution Level: 1]

I'll resume your QS=1 problem with one word: pop-up.

The Adwords guidelines clearly state you are not allowed any sort of pop-up.

[Mcx Tips Contribution Level: 1]

Is the page that gets lots of traffic converting well?

If it were me, I'd just dump the dog and start a new page with similar
words, graphics, layout as the good page.
Then split-test again.

Although, they are already testing a way to make it much easier. Advertisers will just fill out information about their business/industry, and Google will take care of the rest.

It's in some kind of alpha testing right now I believe. Don't know if it'll ever make it fully through, but it sounds right. The advertiser wouldn't need to know anything about keywords and pay-per-click.

Regards,
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