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Re: Is PPC a dying marketing strategy

Postby Dianne Humphries on Mon Nov 24, 2008 4:58 pm

I do not know if PPC is dying but I definitely know it is very expensive with little or no results.

Please do not bombard me with "well, you must have been doing it incorrectly because it has worked for me by doing XYZ." I followed the gurus advice, did exactly as they said, and the only thing it did was cost me more $$ with little or no results.

Someone stated above to advertise their "funded proposal." Why would I want to do that? I am trying to build MY business, not someone else's ala an affiliate link.

PPC is definitely not the way to go when there are so many FREE ways to draw people to you. First and foremost is establishing yourself as a Leader who genuinely cares about people and only wants to help others build their business. When people see you as genuine, they tend to want to listen more to what you have to say.

I don't think PPC is ever going to "die" as long as people think that they can receive something from this form of advertising. If you are really into algorhythms and figuring out the search engine strategies... well....ok, good luck with that....especially since they change them daily...

I know it is definitely not for me...
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Re: Is PPC a dying marketing strategy

Postby Forest Marie on Mon Nov 24, 2008 5:24 pm

Dianne wrote:Someone stated above to advertise their "funded proposal." Why would I want to do that? I am trying to build MY business, not someone else's ala an affiliate link.

I assume you have not read Magnetic Sponsoring. If you have, I recommend you read it again and pay attention this time. Especially the part about implementing your own funded proposal...

PPC is definitely not the way to go when there are so many FREE ways to draw people to you. First and foremost is establishing yourself as a Leader who genuinely cares about people and only wants to help others build their business. When people see you as genuine, they tend to want to listen more to what you have to say.

Free methods are overrated and time consuming. PPC is consistent, time-efficient and scalable.


I don't think PPC is ever going to "die" as long as people think that they can receive something from this form of advertising. If you are really into algorhythms and figuring out the search engine strategies... well....ok, good luck with that....especially since they change them daily...

This is an uneducated and just silly comment. Sorry. PPC has little to do with search engine strategies. People go to PPC first while they build a search engine strategy.

FYI, all the top earners in my company are using ... ding, ding, ding ... pay-per-click.

If you are in MLM with tiny commission checks, I don't recomment pay-per-click unless you can afford to take a loss on the front to build your residual on the back. Never think of marketing as money in, money out right away...it's a cummulative thing.
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Re: Is PPC a dying marketing strategy

Postby David Batchelor on Mon Nov 24, 2008 5:51 pm

Thanks for that Tim and ForestMarie, it saves me having to answer Dianne's question.

It never ceases to amaze me how many self proclaimed experts there are out there. Just because PPC doesn't work for some, it doesn't mean that it doesn't for everyone. There is plenty of proof that it works really well for some and those that don't believe in it, fantastic...it means less competition :)
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Re: Is PPC a dying marketing strategy

Postby David Batchelor on Mon Nov 24, 2008 5:51 pm

Thanks for that Tim and ForestMarie, it saves me having to answer Dianne's question.

It never ceases to amaze me how many self proclaimed experts there are out there. Just because PPC doesn't work for some, it doesn't mean that it doesn't for everyone. There is plenty of proof that it works really well for some and those that don't believe in it, fantastic...it means less competition :)
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Re: Is PPC a dying marketing strategy

Postby Forest Marie on Mon Nov 24, 2008 6:32 pm


Someone stated above to advertise their "funded proposal." Why would I want to do that? I am trying to build MY business, not someone else's ala an affiliate link.


But yet you are promoting Michael "Drink My Kool-Aid" Dlouhy's book "Success in 10 Steps." Which is pretty much someone else's book...

I have to give Michael credit though ... he's living example of the power of copywriting and conversational hypnosis...
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Re: Is PPC a dying marketing strategy

Postby David Batchelor on Mon Nov 24, 2008 6:47 pm

forestmarie wrote:

Someone stated above to advertise their "funded proposal." Why would I want to do that? I am trying to build MY business, not someone else's ala an affiliate link.


But yet you are promoting Michael "Drink My Kool-Aid" Dlouhy's book "Success in 10 Steps." Which is pretty much someone else's book...


Lol Forest, you made me laugh when I read that one.

People ah???
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Re: Is PPC a dying marketing strategy

Postby Elwood Crane on Mon Nov 24, 2008 8:14 pm

I think there will always be room for PPC just as junk mail has survived. It can be made to be productive at a reasonable price.

You are right about more people marketing themselves on the free sites. It is a super way to start a business from the ground up. if you can build a successful network marketing business you can build any kind of business.

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Re: Is PPC a dying marketing strategy

Postby Richard Turner on Mon Nov 24, 2008 8:35 pm

No I think far from it because it's a very specialized method...it's like network marketing, you have to know what you're doing to make any money long term. :)

I saw a video recently where Jonathan Budd said that they will routinely spend $50k per month on PPC to make $300k plus back so people like him and of course John Reese know quite well how to get around using's G's adwords.

It's the average person who doesn't have a clue that will get a hole burned through their bank account using it. For them it's dying because they're losing and not getting results. If you're paying $2 - 5 dollars to play this game then you're playing with the 'big boys" and you better have a way to convert your leads to justify that kind of cash outlay.

It's great for those who know the ropes. For newbies article marketing, Vlogging, forum marketing and free classifieds are the way to go because they are free "technically," you pay with your time but it can be well worth it as we all know.

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Re: Is PPC a dying marketing strategy

Postby Mark McCullagh on Mon Nov 24, 2008 8:46 pm

forestmarie wrote:

But yet you are promoting Michael "Drink My Kool-Aid" Dlouhy's book "Success in 10 Steps." Which is pretty much someone else's book...

I have to give Michael credit though ... he's living example of the power of copywriting and conversational hypnosis...


Forest,

That was funny (a little mean but, oh well....)

Regarding PPC,

I don't think it's dying, Mike D. and Jim Y just did a big presentation on PPC.

I think the bottom line is that it has become much more competitive and you really need to know what you are doing.

And this involves research, testing, and split testing, etc. etc.

As with other marketing strategies, if you choose to do PPC, really focus on it and do your homework. There are a lot of good (and free) resources available that can help.

One thing for sure with PPC - NEVER lead with your opportunity.

And I second what was said earlier in this thread - PPC will provide you with a quick education in what keywords generate activity AND writing ads.

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Re: Is PPC a dying marketing strategy

Postby Dianne Humphries on Tue Nov 25, 2008 6:57 am

ForestMarie,

Not being a "rookie," regarding PPC I will say it again: PPC can be very expensive and did not work for ME. And, yes, I have all of Mike Dillards' stuff and read it, at least twice..thanks. By the way, some of the links in there lead you to people who are scam artists. The Craigslist guy is one of them... did you know that?

I am not bashing Mike Dillard or his products and I agree they are a great way to build a residual income. But, that being said, you still have to find somewhere to advertise the products. If you are advertising for him, what is your conversion rate of people wanting to join your Direct Sales Marketing company after they sign up? Or, is your only business advertising his affiliate links?

The following are all comments in the link here:

"I think the bottom line is that it has become much more competitive and you really need to know what you are doing.

And this involves research, testing, and split testing, etc. etc.

As with other marketing strategies, if you choose to do PPC, really focus on it and do your homework. There are a lot of good (and free) resources available that can help.

One thing for sure with PPC - NEVER lead with your opportunity."


"No I think far from it because it's a very specialized method...it's like network marketing, you have to know what you're doing to make any money long term. "

"It's great for those who know the ropes. For newbies article marketing, Vlogging, forum marketing and free classifieds are the way to go because they are free "technically," you pay with your time but it can be well worth it as we all know."

"You are right about more people marketing themselves on the free sites. It is a super way to start a business from the ground up"

"PPC has little to do with search engine strategies If you are in MLM with tiny commission checks, I don't recommend pay-per-click unless you can afford to take a loss on the frontt to build your residual on the back."


Thank you for confirming the expense, time and education it takes to learn PPC and, yes, it does have EVERYTHING to do with SEO strategies and algorhythms. Look up the information by a man named Ken Evoy.

I have to give Michael credit though ... he's living example of the power of copywriting and conversational hypnosis...But yet you are promoting Michael "Drink My Kool-Aid" Dlouhy's book "Success in 10 Steps." Which is pretty much someone else's book...

"The power of copywriting and conversational hypnosis?" Come on, isn't that a little nasty? So you admit that writing about things that people want to read and talking to people is the way to go? Thank You. That is what you want to do in Network Marketing is it not? Coach, Mentor and Build Relationships...hmm, there's a novel idea! It's not costing me anything and by the way, thanks for the plug.

So are you are virtually calling my method "dumb, fat and stupid and my mother is prettier than your mother?" Have you tried actually talking to people? That is what Network Marketing is all about. Your Direct Sales Company is just your company with its products. It is not Network Marketing.

"Nobody cares about your business. You need to HELP people first and then it will come back to you on the back end.

Stop "Selling".

Start "Helping".


Gee, I think this is what "Mr. Kool-Aid" (as you so nastily refer to him) teaches. Again, thank you for reinforcing my point... And, have you tried the method before you bash it?

Please, do the numbers on a great PPC ad and tell me what the average signup/conversion rate is into your Direct Sales Marketing company doing PPC. The normal average is 2.7 people. What's yours?
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