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Wow folks first off I'd like to think everyone for their valuable and relevant input into this discussion.This is what makes Betternetworker such a great site for internet network marketers,we all can learn from each other.

After being a tradition bricks and mortar business owner for the past 20 years am thoroughly impressed with the leadership and knowledge that I've found on this site.I started out my marketing career pretty much using all the free social media platforms that I've found to be very cost effective just starting out.Writing articles,using videos podcasts and such.

PPC is definitely something that I will take a look in the future after I've done my research and training,but for right now I'm having relatively good success with the free stuff.And I truly believe that this is the way to go for someone new just starting out in this industry and for people learning a new skill set to develop a business plan maybe even some cash flow before moving into PPC.I've heard the horror stories of people losing money in PPC simply because they didn't have the training and knowledge to make it work.You've got to be shrewd and methodical to make this business thing work otherwise a fool and his money are quickly departed.

[Nathaniel Johnson Contribution Level: 6]

The beauty of PPC is the speed at which you can get traffic and test out your market. With ppc, you can have traffic in minutes, and within hours you can know if your capture/sales page is working. Free strategies inevitably take longer before you see any results.

As with most things, you either pay with your money or your time.

I have to disagree here. A large part of people clicking ads (probably close to 7/10) are doing so while maintaining just enough attention span to drool. Those other roughly 3/10 will in fact glance but how many may click or even be interested in what it is you've got. Spent my days on PPC and hear it from me they are in no way a good strategy to test your market

[Ferny Ceballos Company: Numis Network Contribution Level: 4]

Nate,

I have to disagree with you here. There is most definitely a good strategy for PPC. If you are having trouble converting, you might have a copywriting problem with your ad, capture page and sales funnel.

This may have nothing to do with PPC. It's more fundamental than that.

I've seen your page. It looks very nice, but there might be too much going on there to work for PPC. That page might work better for social media, because people already are familiar with you.

If you streamline your copy or use a different page, it should convert better.

-Ferny

[Nathaniel Johnson Contribution Level: 6]

Ferny, thank you. You are right. I do see now that because my site is not a replicated site and it is indeed my own site and that I do put a lot of stuff up there, I can understand why simple ad techniques like PPC have not worked as well for me as advertising on social networks.

I have optimized pretty much every page on there but I see now why my site really hasn't worked well with PPC and yes it has worked great with existing social networking sites I have been on like Yuwie and 6dgr.

You have opened my eyes just that little bit more and I thank you for that.

Hey Forest I have to agree with ferny on this one,sounds like your're a PPC machine man and someone people could learn from in this area,and you showed us the money to prove it.

I think the bottom line is... and I'm gonna propose this rule to Carl the Cop, you can't get nasty unless you have the stats and numbers to back it up. I think Forest wins in this department. Very impressive.

And Mike does a great job of breaking it down in layman's terms for a better understanding for us all,both examples of leadership at its best.

If someone comes in and creates a free report related to "How a Broke Laid-Off Mortgage Broker With Nowhere to Turned Is Now Generating Six Figures From Home" and they created a lead capture page that spoke to that target audience... they could then go after the key words that this group is searching for in their PPC advertising (like Mortgage Industry Jobs)... they'd pay much less per ad click because they're competing with far fewer people, and their report could lead people to a presentation on their networking opportunity. They could even introduce funded sponsoring proposals as well.

Well looks like the training I've been waiting for on PPC marketing has finally arrived.I'm sure everyone has heard about Mike Dillards new product scheduled to be released Monday January 19th,PPC Domination created by Jim Yaghi.

From what I understand its been in beta test mode with 300 people for a few months,and all indications are pointing towards another quality product from Mike Dillard.And even though as I stated when I started this topic I'm still using the free methods in my marketing efforts.As it has been a great foundational start for learning and teaching new prospects coming into network marketing industry.

I look forward with great anticipation to learning PPC marketing from the ground up,and if PPC Domination comes anywhere near the educational value of any other products that Mike Dillard has produced as I'm sure it will, let the training begin.Looks like PPC is not a dying marketing strategy after all.

[Richard Mayorquin Contribution Level: 1]

I've learned that the key yo having huge success with PPC campaigns is choosing the proper KEYWORDS. And PPC delivers much faster traffic and results than FREE marketing.

Richard

[Kurt Henninger Company: Shaklee Corporation Contribution Level: 5]

Wow...some very intense comments on here.

However, to Forests point, PPC is NOT a dying strategy at all.

Ultimately, in order to use PPC you really need to know your business metrics. Even if you have the best campaigns with the cheapest keywords......it might not work.

He who sells the most wins in the end with this marketing strategy. Which is what makes it so great from a true business standpoint. Its not who gets the cheapest or the most leads. If you sell more, you can afford more expensive clicks to a wider audience.

Hence, whoever has the best business model, gets the most value out of PPC.

You actually have to sell either products and later on your business opportunity in order to recoup costs and make $$ ultimately with PPC.

Looks like Forest really has a firm grasp of his business metrics. Great job!

Good observation Richard,your target market as well as capture pages that are a continuation of your ads are key also.So I've heard once you've mastered PPC traffic comes like lighting.

I've learned that the key yo having huge success with PPC campaigns is choosing the proper KEYWORDS. And PPC delivers much faster traffic and results than FREE marketing.

Nice point Kurt,this is why your click through rate and average cost per click are so important and your ads along with relevant keywords play a huge part of that.

He who sells the most wins in the end with this marketing strategy. Which is what makes it so great from a true business standpoint. Its not who gets the cheapest or the most leads. If you sell more, you can afford more expensive clicks to a wider audience

[mike gaiser Contribution Level: 2]

PPC is not dead as far as I can see, but it has received a lot of attention lately with all the new and not so new "Gurus" coming out with the master plan to make it work for you. I'm curious to see what Mike Dillard’s PPC domination will show.