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[Brad.Sonya Dark Contribution Level: 2]

Hey All:

I was just going through my usual google thing, looking for insight as to why some low PR sites get better rankings than sites with PR-6 & PR-7. I'm seing this happen quite a lot for all types of keywords and still havent really worked out why? The sites age doesnt seem to matter and none of the fugures seem to give any indication as to why this happens?

To be honest Im wondering if PR really matters as much as we have been led to believe? Because I am continually finding sites with PR as low as 2 ranking higher for keywords such as "home business"

So how does a PR-3 site get in front of a PR-6 site when it comes to this keyword? Surely there are higher PR sites chasing a generic ranking for a keyword like this?

[Volker Schaefer Company: Life Plus International Contribution Level: 5]

The PR 7 Site is the youngest and maybe also the content on the page is not the best for google.

Page Rank doesn´t matter so much for google today.

Best regards

Volker Schaefer

[Jeffrey Taylor Contribution Level: 2]

Relevancy and Importance are what matter to SEO.

Relevancy = Google's determination of how relevant your website is when compared to other content on the web.

Importance = Google's determination of how important your website is when compared to the rest of the Internet.

The more relevant and the more important the website, the better that site usually performs in search engines.

Page Rank is only ONE metric of the 200+ that Google evaluates for a webpage. The green bar is MONTHS behind in terms of what Google really thinks about a site anyway.

Google says flat out that they only update PR a couple times a year and here is a quote from one of their employees:

"We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true."

I have been doing SEO for 15 years and although it is great to achieve high page rank you should not be focusing on that. If you focus on relevancy, on page and off page optimization, and above all, provide good content you will rank well for your keywords regardless of your page rank.

Hope that helps

Jeff

[David Wilcoxson Company: Magnetic Sponsoring Contribution Level: 3]

Sure PageRank matters, but it is not Google's PRIMARY filter for providing a match between the searchers keywords and relevant content.

The first listing has 'Online Business Opportunity' highlighted, which indicates that those are the keywords you were searching for, and that's why this site showed up above the other sites, because the exact phrase is in the title and the page description.

The second listing has 'Business Opportunity' in the title, which has greater weight than the description. And it has 'online' in the description.

The third listing has 'Business Opportunity' in the description along with the word 'online'.

And the fourth listing all of those words in the mix, but not connected together.

So to get ranked for certain keywords, be sure to use the keyword phrase in the title and use it in the description.

[Volker Schaefer Company: Life Plus International Contribution Level: 5]

Funny to read this old discussion about Page Rank.

Today nobody really know what Google means with PageRank. Or do you?

[Volker Schaefer Company: Life Plus International Contribution Level: 5]

I firmly believe that there is “internal” PageRank and then there is “external” PageRank. Internal PageRank is what Google uses internally in its rankings evaluations and assessment of authority and it is updated instantaneously based on a mathematical formula. External PageRank is also commonly called Toolbar PageRank as it is the numeric value that we can see in on the toolbar or other utilities that report what Google tells us is the PageRank (again, it is my firm belief that though they report one number, they are using a much more updated number internally).
Remember, PageRank is simply a mathematical formula and it was original devised to form the basis of search results rankings. So it only makes sense that it can be instantaneous. But, why then, does Google only update the PageRank periodically? In recent past it was fairly consistently updated every quarter. Nowadays there is not any set schedule when they update public PageRank data, but I can tell you it certainly is not instantaneous.
How do I know? Through testing and observation you can see from the behavior of sites’ performance in various key metrics and can even predict (to a reasonable degree) future PageRank shifts. I’ve seen this cycle repeat itself so many times that I am highly confident that there is this concept of an internal and external metric for PageRank.

Thanks for sharing Brad - I agree with you!

So what do you focus on in your SEO for your websites?

[Contempo Marketing Contribution Level: 4]

Ok I read somehwere that google uses 200 metrics ? Umm add 3 more zeros.

People are infatuated with the Green Bar. I say this and simply this the less you are infatuated with page rank, and the more attention you pay to content, the better your rankings will be.

You will see many times over PageRank 3 sites ranking higher than PageRank 5,6, or 7 sites...

but what most do not realize is that what you are really looking at is DOMAIN RANK

What do I mean by this ?

Two sites a page 3 rank and a page 7 rank, both create a new post of page, based on WIDGETS. The page rank 3 site is more thorough, using the right keyword density, placement, tags, and just overall great content. PageRank 7 site, creates a new page on the same topic but is riding on their "rank" ... the content is not as great, or as relevant...who wins ? PageRank 3 ... why ?

Because PAGERANK of a webpage does not inherit the PAGERANK of the SITE. Many webmasters engage in a practice called pagerank sculpting as to not "leak" page rank, furthermore ...

These new pages created within the domain ... all have the same starting point PAGE RANK 0 ... as again page rank for pages does not inherit the page rank of domain, unless sculpted to do so...

So instead of being infatuated with a metric such as PAGE RANK that is actually outdated with no true bearing on site success, you should focus on NEW GREAT CONTENT, that people will NATURALLY LINK to, or create social proof of popularity ... another metric GOOGLE USES...

Again google uses over 20,000 signals, and everyone is just so in love with 1 ... what about the other 19,999

[PaulF french Contribution Level: 1]

I would say, it's only as important as Google is. Or, more specifically, it's only as important as Google is to your website!

[Nathan Isaac Company: SendOutCards Contribution Level: 3]

PR is only one factor of the many.

If that page were to improve in the others, there could be a possibility it would move up.

[Edison Victorino Contribution Level: 2]

Funny to read this old discussion about Page Rank.

Today nobody really know what Google means with PageRank. Or do you?

If you ask me, it doesn't matter what my PageRank is, what important is the traffic that I'm having and to convert that traffic into cash. Even you have PR 9 on your website if you don't convert it into cash and your site traffic doesn't meet it's objective therefore the PR is useless