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[Melissa Dominguez Company: XanGo, LLC Contribution Level: 2]

Hi, I want to share something with you that happened to me some weeks ago.

I made a campaign in google adwords to promote a business that I have. I ran the campaign only 5 days and got more than 80 leads for my business, which I believe is quite good since I've just started in the business. For more advanced marketers this is probably very poor, but I think it was good to start.

The thing is that, I think only 5 of my leads are actually trying to do something about it. Most of them I think are not very interested in it. Big bummer... So, I was wondering.. I know PPC is a great way to get leads, but how can I get more QUALITY leads from PPC instead of QUANTITY? I certainly don't want quantity, I want Quality.

Is there some advice you can give me? I'm learning how to write more effective ads, but If you got any suggestion, I'd really appreciate it.

Thank you,

Melissa

[Jim Yaghi Contribution Level: 3]

what are they "not doing anything about"?

I'm guessing you're talking about your business...that comes down to the keywords you target. if you go for broad terms you're always going to get people who are less targeted and need more education. if you bid on industry jargon you'll get more educated people more ready to take action.

However, out of 80 leads, if 5 of them buy from me, i'd consider myself to have a pretty decent campaign. Typical lead-to-sale conversion rate goes from 1-5% across ALL marketing (including other lead generation methods and including email marketing where a relationship is already in place).

A phone call to the prospect can boost that number up to as much as 40% from what i have seen.

I hope this helps.

jim

[Melissa Dominguez Company: XanGo, LLC Contribution Level: 2]

Jim,

Thank you for your answer, it certainly helps. I'll double check the keywords.

Thank you.

[anneparker anneparker Contribution Level: 1]

Well, I am running my own leading sports shoes ppc campaign since 3 month but there is no increment in the traffic or sales since we started the ppc advt. I got some leads but only from my previous customer. please suggest what should I do get more and more people visit to my site and purchase some things too.


http://www.answers.com/topic/lead-10

[Connor Mcintosh Contribution Level: 1]

Hey Melissa,

Check Out PPC SPY..

look at these benefits.. and I agree with jimyaghi..a phone call to prospects would do wonders..

You'll be able to quickly and easily uncover any Google Adwords advertiser's keywords in only a few seconds! Then, simply take those keywords and advertise your own product or service and get ready for the money to come rolling in!

You'll be able to see critical Adwords data relating to each keyword. Data such as:

The actual Adwords ads your competitors have written for each keyword

The Cost Per Click, or amount your competitors are paying for each keywords they're bidding on

Your competitor's Adwords rank, so you'll be able to determine how much money you should be spending to get your site to a similar rank, to expect similar results.

The total daily amount your competition is spending via Google Adwords
And much more!

You can use PPC Web Spy to generate your own giant list of keywords based upon any of the individual keywords your competition is using!

You can also generate a giant, targeted keyword list by inputting your competitor's domain name, allowing you to build an even larger, more targeted keyword list!

You'll be able to immediately see which Adwords advertisers are people promoting Clickbank.com, Paydotcom.com, or Amazon.com products!

Doing will allow you to find potential super affiliates. Once you've done that, you can use PPC Web Spy to "steal" their keywords, advertise the same product, and bank the money yourself!

You'll even be able to see the exact landing page (i.e. destination URL) that each Adwords advertiser is sending visitors to, WITHOUT actually clicking on their Adwords ad and charging them money.

Hope that helps..