Well said again Adam. I never really shared this, but I never hardly if ever use the words MLM or network marketing when talking to a new prospect online or offline.
I say things like:
1. I'm looking to build business in the area and looking for a few good wholesale distributors to handle it...
2. I'm looking for consultants to build business with and I thought I would share some information with you that may be of interest to you or someone you know...
I use a few more but these couple examples should make it crystal clear. I substitute the words "consultants", and "wholesale distributors" and never go to a place where it could bring up unnecessary objections right off the bat.
I let the email campaigns weed out the leads and get to the real prospects. The ones that "get it" will "get it" and those that don't won't, simple as that.
Using words like MLM, Network Marketing, Amway, or any well known Network Marketing Company puts a newbie person on the defensive most of the time and they are already thinking "scam" or "pyramid scheme before you can even get to the point of exchanging information with them, or if it's online, they just move on before even filling out my landing page form.
Again, stay away from industry buzz words that are a very possible negative to people who are new to the industry or don't know anything about it, because they will just recall something negative most likely because of what you said Adam. I just exchange information, and give them my URL to look over and let them know I will be following up with them and then add them to one of my custom email campaigns).
P.S. One last note: I'm not looking for the same target market everybody here seems to be looking for.
I'm looking for people that are willing to get.snackhealthy snacks into convenient stores, and mini-marts that have a sole owner or it's a Mom and Pop, that have a built in customer base already because wholesale volume is where it is at anyway. It's perfectly legal, and fine, and just good business. I just can't approach chain stores per company policy. It has to be an individual or couple that owns the business, but heck there are literally thousands in Los Angeles where I live, so the possibilities are great.
I have proven ways to do it, and anybody who can put too sentences together can do it. In other words, get the snacks "in the store". E.G. One method doesn't even require the store owner to visit the site, or to even order any product to see if the snacks will sell in their store, it's called consignment. Too simple I know, but mostly overlooked. :0) HF
thedarkroom wrote:Juanita wrote:Glad to hear that no Leaders feel threatened by 100%.
I wasn't explaining why the leaders are not going to be threatened by Empower Network because I know I'm talking to leaders here. Instead it was about the mindset and our responsibility to the industry and how we can clean up the damage others have done AS WELL as ourselves in past.
We Network Marketers have let down this industry. The very industry which brought with it the best education system, the best people, the biggest hearts and leadership in the world.
And we have discredited it and I too is to blame. And for always, I will strive to redeem myself for the mistakes I made and maybe, even hurt others in past due to my own lack of business owner mindset years ago.
So I add right now to just make it clear on competition so new people do not get a different message to what I'm saying.
Leaders see competition as all good.
It's healthy. It is a blessing. It is sign of abundance and needs to be celebrated. No one has anything to fear from leaders. Leaders will welcome any legitimate growing entreprise and if it has values, vision, character - they will speak good of it even if they have nothing to get from it.
That's character and it's the mindset of a leader.
I'm proud to see someone create something and develop it and help others.
My message was on the mindset, the way the message was delivered and how it has been hyped. And the real message, of self development, the resources available, the mastermind team maybe, the training, the leadership one can tap into that should have proceeded before the waving about commission. It has been sunk due to 100% commission into the shadows.
It is now all over the web and that message will have repercussions to our industry in time to come.
It's like the many articles we have seen, and still see.
They talk about Network Marketing and use the word SCAM! They use other MLM companies, and add Scam. And it damages the industry further.
Not even considering the damage they are adding to the thousands who do the same. They put money first, they put themselves first before the industry.
The damage these headlines has done is magnitude. It's unbelievable what people do to attract traffic and create hype on websites and forums.
But with competition....
When someone for example, like Steve Jobs got the IPAD sorted, developed and created - what happened is much more than a great tool. Much more than sales. Much more than what so many expected to happen.
It also created millions of jobs. It gave programmers the opportunity to create apps for 500 fortune companies and build a business they are proud of. It got them to THINK big. It attracted the sharpest minds.
It gave the underdog who has a sharp mind, the specialised skill to make it happen. Right now, even in India and other countries, are people living in small homes, one bedroom and laptops making their dreams happen with a message - it will take skill, vision and work.
It helped these businesses to also hire other people and outsource. It created a new community of excellence, specialised skills. It created new softwares etc. It got them....to create their own products.
They didn't shout about commission but VISION! Values. In doing so, they attracted those of similar values and their retention is big, and sustainabile.
We've seen it with Mike Dillard. We seen it with other leaders too who created and impacted millions.
To a leader - MLM is but a tiny small hole. This is not a discredit to it.
The tiny hole is the opportunity. The prize, the real one is the association, the training, the leaders who a person can tap into. The stuff we should lead with - education, training in sales and marketing.
MLM is ONLY the beginning. Beyond MLM and within it still, there is a bigger picture. Character. Integrity. Leadership. Accountability and to raise the industry higher than any hype or gimmick for the future of the industry.
And it is consistent no matter what is launched. What challenges come. What new technology appears or what any media or someone says.
When a person figure that out and a growing number start to do so - then the MLM industry will continue to grow to it's presitage status it deserves. A status which is well deserved for no other industry ever came first, to give the opportunity for people to at least have a fighting chance without all the overheads of traditional business has.
People are looking at MLM through a pea size hole. They have seen nothing yet on what's around the corner. And what it will REALLY take. That message is not being promoted enough and strong enough, and consistent enough.
When we look beyond the carrot being dangled - we will see what leaders see.
Richard Bravo and Joyce, gave powerful advice people. Go back and read them. In them are gems that will forever bring sustainability to ANY business a [erson is in or ideas to business to develop.
Someone great said..
"Don't wish for it to get easiar. Get better!"
That is the message I'm leading with.
Those who are there have been in for years., know the real deal.
We know, when a man stands on stage who said it took 2 years; we know what he means.
That it took 8 years to make a decision to move from A - B. And it took 2 years from THEN to reach B stage. From A to B is the growing period. How long it takes depends on the person to decide to get sales and marketing skills and treat the business as a business.
That is the 100% truth of MLM and to succeed in MLM and...ANY business.
Adam Taha
