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[Andrew Peel Company: Magnetic Sponsoring Contribution Level: 3]

On a daily basis I receive emails saying join this business opportunity and earn £XXXXXX within 3 months (most people seem to pick three months). Well I am no longer joining in that game because it’s unethical.

The only place where you can guarantee how much someone is going to earn is in a – ‘job’. Yet the whole point of becoming involved in network marketing and direct sales is to become financially independent. Note I said ‘independent’ as opposed to ‘freedom’. Financial freedom is a myth because all finances are affected by the economy, natural disasters and trends. The best position you can get to is where you are independently wealthy. This means you have some form of income which relies on an income stream independent of your personal effort.

There are essentially two routes to financial independence; investments or owning a business. A business has certain characteristics the key one being that if you personally stopped working for say a month or so you would still receive an income based on the work of others. My sponsor has built a direct sales business and is able to do this. How many people involved in network marketing and direct sales can say the same?

90% of your leads will be employees or self-employed. They will have an employee mindset as opposed to a business owner mindset. They will think it terms of security, the next month’s salary and health insurance. However people like Robert Kiyosaki think in terms of ‘How can I make this opportunity become a business or an investment?’ They also realize it takes time and ‘expertise’ in that area or transferable skills from a similar area.

So if your lead is self-employed they may catch on to the concept of building a business quicker than an employee. They will certainly be able to deal with things like tax and setting up their business quicker.
Now add to the mix there are 4 basic personality types that you will be dealing with. Based on Mike Dlouhy’s work on how to network successfully via his Mentoring for Free organization they are briefly:

• Yellow – 35% of the population – These people are open an indirect. They are uninterested in chasing goals, are more of a follower. However they are good people to have in your team because they listen well, are dependable and supportive. However they hate confrontation and bullying.

• Blue – 20% of the population – These people are direct and when you ask them a question they will keep answering until you have to politely interrupt. They are so open they will tell you every last detail about themselves, including parts you will find uncomfortable. They are confident and are the life and soul of any party, they will talk to anybody.

• Greens – 35% of the population – Greens are interesting people to work with because they are very analytical. They are always trying to work out why you asked them a question and be several moves ahead. They expect you to listen and if you fail to they will just ignore you and move on.

• Reds – 10% of the population – These are the people whose sole focus is on making money as opposed to building a business. Many do build businesses however they do it their way. They are uncoachable. They are direct and self-contained and refuse to show weakness and see other people showing weakness as a sign that person will never succeed. If you are new to Sponsoring avoid bringing these people into your team. They are ‘sharks’ and will challenge your Leadership at every turn.

Now the final twist, no one is entirely one colour they are mainly one with aspects of the others. So I am 40% Blue, 30% Green, 20% Yellow and 10% Red. Knowing what I have said how would you persuade me to join your business opportunity? As you can see telling me I can earn as 6 figure sum in 3 months will be met with skepticism to say the least.

This is why I am convinced that naked marketing that focuses on how much money you can make is the main reason 90% of the people who join network marketing stop. In their eyes they have been lied to. I believe it is better to realize creating a business takes time and effort and the willingness to learn. Be open with your leads and you will have a better method for sorting people who you can work with.

Remember this is your business you are building and if 70% of your leads are motivated by things other than money then appeals based solely on money will mean you are missing 70% of your market. Firing the boss sounds great however realistically only 10% of your market will take that chance and they are uncoachable and will go off and do their own thing anyway. What we do have to offer to the majority of our leads is a route to financial independence and it’s that we should be appealing to.

[Tony Lauria Contribution Level: 3]

naked marketing that focuses on how much money you can make is the main reason 90% of the people who join network marketing stop. In their eyes they have been lied to. I believe it is better to realize creating a business takes time and effort and the willingness to learn. Be open with your leads and you will have a better method for sorting people who you can work with.

We shouldn't tell them how much they'll earn because how can we know they'll do what they say they will when they join?

Besides it being unethical as you said Andrew, it is illegal too.

The authorities call it 'enticement', don't they?

[Andrew Peel Company: Magnetic Sponsoring Contribution Level: 3]

Tony

Thanks for your comments which are spot on. However people associated with companies I know are members of ABN still send and email that starts, 'See how easy it is to earn £XXXX in X months' . One became so viral it was picked up by a local TV station in the USA and they were pushing the same idea that making money online is an easy option for cash strapped Americans to consider. The story contained no 'health warning' because it was not an advertisement but a news story.

[Kesha Sowell Contribution Level: 1]

I don't tell a prospect how much they can "earn" simply because it is all dependant on them. When they contact me they're looking for a lifeline and that's what I offer them. It's up to them if they become financially free, financially independent, stable, whatever you wanna call it. There are no guarantees. I give them the tools, they need to build the house. I will not be fluffing it for them with financial claims.

[Daniel Attard Company: Neways Worldwide Contribution Level: 3]

They can earn as much as they want to. It all depends on their mindset and goals. They can become millionaires...they can earn nothing...and they can even lose money...its the real deal that way.

Daniel Attard

[Andrew Peel Company: Magnetic Sponsoring Contribution Level: 3]

Seems the commenters agree with me. Just thought I would share what happened today on the Swom Social Network. Someone actually posted an offer to join a business that would have me earning £22,300 per month in 100 days (the three month trick again} and this person has over 7K connections.

I said I was interested if they would sign a legally binding contract to the effect I would be earning £22,300 a month begining in 100 days? I am still waiting for a response.

However my concern is for the desperate people out their who can earn eatra money through network marketing. Enticement on this scale is an industry problem. I have seen ads on BN from Gurus and Instructors that say earn $60,000 a month like us. BN promotes the The ABN's Better Business Practices point 2 says "The company(s) they represent is in good standing with the FTC and sells value-based products that improve the lives of their customers." To be in good standing with the FTC you must follow their guidelines which include no use of enticement.

Mike Dillard himself never quotes amounts for his products. They all talk about techniques and education to improve how you run your business. Maybe that's why he is as trusted as he is.

[willie robertson Company: Global Virtual Opportunities Contribution Level: 3]

Hello Andrew,

Many marketers play on people's "emotions" of "greed", "laziness", "we do all the work", "something for nothing", etc...Then, when the prospect expectations aren't met, the prospect is quick to holler scam.

As Robert Kiyasoki said, so many people have the mind of an employee and look for security. They do not have the mindset of an entrepreneur/business owner.

But in all fairness, do you think anyone would answer an ad like this,

,"work your tale off, 60 hours per week, in addition to your job, deal with lots of rejection and negativity while trying to build your biz, and then maybe, if you're lucky, you might make $50,000 a month and finally have financial independence."

Most who'd see such an ad would probably likely never see the words, make,$50,000 per month , because they wouldn't be willing to do everything that comes before that, and travel the road it would take to get there.

[Patrick Hardy Company: Global Resorts Network Contribution Level: 2]

Hi Andrew,

Projected income expectations are not new & still used in many "job" ads that have OTE (on target earnings), where you can make big money "if you do the job right..."

Savvy people will understand HYPE in regards to these sorts of claims.

If, on the other hand you place a guaranteed earnings forecast, with a clear explanation of what the "guarantee" entails & what they need to do to get there, it may frighten some of the less desirable prospects off when they see that it isn't "easy". Otherwise any of these stratospheric numbers people often throw out simply come off as B.S to anyone with half a brain (or they are in Yen currency).

It doesn't take a rocket surgeon to see that.

I get suspicious when the huge income "potential" is quoted then followed by the claim "simple as A,B,C". If that was true then there would be many a multimillionaire 4 year old cruising around in solid gold tricycles.

It demonstrates that some marketers are still trapped in the world of creating false dreams for the desperate & they end up chasing after desperate people which isn't what all network marketers are looking for (I know I don't want to sponsor a bunch of desperados who have every credit card company banging on the door & want to put zero effort into fixing their financial problems).

If any prospects ask you for the potential income figures you need to just simply ask them a question right back to regain control, like, "To what extent is being financially independent important to you...How much money do you think you are capable of making (etc)?"

It's about building a long term sustainable business (with reasonable expectations of income in the first year or 2) as opposed to generating a few quick bucks.

In my humble opinion, those who are looking for income levels well beyond what they have ever earned, for as little work as possible & with no learning curve, you need to be honest & tell them they are dreaming...then hang up & look for real prospects.

[Dez Futak Company: CarbonCopyPRO Contribution Level: 3]

It's about building a long term sustainable business (with reasonable expectations of income in the first year or 2) as opposed to generating a few quick bucks.

In my humble opinion, those who are looking for income levels well beyond what they have ever earned, for as little work as possible & with no learning curve, you need to be honest & tell them they are dreaming...then hang up & look for real prospects.

Cracking response Andrew - so often the hype is used to grab people's attention (I admit - I've been sucked in a few times!), and the trouble is, it increases peoples' skepticism & puts off those who are looking for a genuine business, where these are the very people who are likely to be the most successful.

Conversely, I love the email subject lines which underplay the results - ie, they broadcast what are more likely results with some level of effort.

Maybe the FTC will bring out a new specific anti-hype spam filter which will only allow median results through

Dez.

[Franco Gonzalez Company: ViSalus Sciences Contribution Level: 2]

You never let a cold lead just
lead you around by the nose.

What you earn is none of their
business and only two things happen
if you relent and make this mistake:

1. They will believe your "number"
is too low to merit their attention
(yes - they are broke, but act as if...)


2. If it's too high - they will not
believe you anyway...


Build Relationships with the right people.


When you build a relationship
by personal contact, offering
relevant information, good
follow up etc...

That question does not come
up with the right people (mature).


Or they filter themselves out
of your marketing funnel if
they are the wrong people
(get-rich-quick-scabs).


So what. Move on.

Market.
Follow Up.
Relationship.
Leverage Team.
Collect Decision
Move on.


Keep it simple.

No need to overcomplicate.
This is NOT corp world. It's
the place people are running
to in order to ESCAPE that
arrogant, fake world...

Keep it authentically real.

Franco