impersonal, being successful marketing on the Internet
involves connecting one-on-one with people who visit your
website.
It means being personal.
If you are in business or thinking about being in business,you probably want to make as many sales / memberships / recruits as possible, with a realistic definition of what "possible" is to you, your time frame, commitment, what your willing to pay the price for / sacrifice for in acquiring, whether it be to
make things better for yourself, your family, maybe friends, church, whatever it may be.
To be successful, you'll need to reach as many interested people as possible.
But, the truth that "Magnetic Sponsoring" showed us is that the Internet community as a whole is not reading your message. Only individuals are reading your message.
It's individuals who are reacting to your sales copy and hopefully taking the action you want them
to, though it will usually, if not always, be based on buying into YOU, YOUR LEADERSHIP, & YOUR MARKETING SKILLS.
How do you connect with your prospects one at a time?
I do it by putting a face to the person I'm writing to.
This can be a friend, family member or a distributor personally known to me.
I write as if I am talking to them directly.
So don't write to a group...write to an individual even if you will be sending the message to 1000 people.
Not only is it important for you to put a face to your customer, its important for your customer to get to know you.
This is the reason I put my photo on my website, profiles, blogs, avatars, ect... I want my visitors to get to know and connect with me.
i would recommend you do the same thing.
When you connect with people one-on-one you build trust and respect.
You don't think of your contacts as just potential buyers.
You begin to see them as individual sitting in front of their computer monitors reading and hopefully
enjoying something you wrote.
And you know what...you will begin to feel the connection you have with your audience.
If you look at your own buying behavior you'll realize that
you buy from people that you connect with.
You feel good when you buy some product that you could have purchased from many different web sites from someone you have gotten to know. Others make their buying decisions the same way!
Do your best to cultivate those one-on-one relationships.
It's critical to your business and personal success that you realize it's individuals that make business decisions.
Individuals sitting at their computers and reading something you've written, should be the focus of your
efforts. Write just like you would talk to a friend.
People buy from people they know (or think they know). The more you let your customers get to know you, the more sales you'll make.
MAKE IT A GREAT DAY!
P.S. Feel free to add me to your friends, get to know me, and feel free of course to share our banana peel stories with me [ humor stories only, WINK WINK
]
