First, Richard gives the one word reason that sums it up best.
Freedom.
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There are a lot of discussions in the forum about knowing your WHY in building your business. The bigger the WHY, the easier the HOW. A lot of the WHYs seemed to be driven by past pain and bad experiences than anything else. Is it true than that unless you have suffered in the school of hard knocks, then you really don't have what it takes in you to light up your inner flame and build your business?
Many people haven't made a penny since starting their own business. Does everyone have to go through some sort of awakening or epiphany before they can light up their inner flame?
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People (including me) are lazy.
This must be overcome.
The funny thing is, we mostly want money, etc., so we can be even more lazy!
I rant against the idea that "it's not so bad", it'll pass, etc.
All of these ideas have at their root an excuse to not take action and create
the reality that you dream of.
Stop it!
The only way that you can tap into your greatest strength is to convince yourself that you
absolutely cannot bear to exist in your current conditions any longer and you'll do ANYTHING
to escape the mind-numbing boredom of your life without purpose.
When you just can't stand it anymore is when you'll act. All the good feelings about what you
can do, have, etc. pale in comparison to the motivation created by the idea that you'll live the
rest of your life never achieving anything but going to work every day to a job you hate in
order to pay your lousy bills and make other people rich. What's the point of that?
So I say to you:
If you don't have enough pain in your life to get yourself up off your dead ass to take the actions
necessary to actually make something of your life, CREATE IT.
Make yourself as uncomfortable as possible in your current situation.
Then you'll act.
Those people that you admire so much because they came from such bad circumstances to
rise up to their current level of success are not special.
They just had nowhere else to go.
And they knew that the road they were on would lead nowhere.
All they did was turn around.
They didn't have the option of saying "This isn't so bad".
So they couldn't use it.
And once they saw how bad it could get, they knew they had to do SOMETHING,
ANYTHING, to create a better life for themselves.
Then they set about it.
You simply must create that type of urgency and pain in your life in order to break free
from all of your old paradigms and succeed.
