mlsanders wrote:Thanks Adam, you really inspired me. I have learned a lot from your articles.
One of your articles stood out to me when you said something that really rocked my world as I know it.
You have to find your target market who are willing and able to pay, and the ones who are looking for you. That in itself is the main target market to aim for.
You are a true leader!
Thanks.
There is also another method I do Mario.
When I did my marketet research on my target audience needs, I created what we call a customer avatar. I interviewed about 400 potential customers and asked them a lot of questions.
This played a major role for me because it helped me to know exactly who my audience are at a deeper level. That's what I use skype for, and facebook behind the scenes.
I attract and then get to know the prospect and they give me time to ask them a lot of questions to find out..
1. Their challenges and other challenges.
2. Their number one priority they want to solve.
3. Their profession, job, business and income level.
4. Status, whether married or single, got children.
5. Their skills and what skills they need.
6. Their big reason why.
7. Their obstacles in fixing these challenges
8. Their interests and what they love to read.
9 Their likes and dislikes.
10. What keywords, words they use to search for what they want.
11. What they bought already and what they liked and didn't like.
etc etc.
Then I have like a profile of my audience at a deeper level. I even put a photograph as well on each customer avatar.
Then I look at what I thought and see if my assumptions was right. And found, most of the time, it was way out of the audience personality. So I then fix each avatar after I asked these questions.
Then I created the strategy, the solutions, the website, sales funnel that I'm developing and now testing the pages focusing on different customer avatars I have choosen.
It's a lot of work but that's how I do things.
Even my books I'm writing, I have a panel of prospects who read them and they give me feed back and they always, later buy these ebooks with discount because they helped to give feed back.
This is how I use the listening techniques.
As we say...
"what the majority won't do..."
Adam Taha