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Hello everyone,

As the network marketing industry continues to evolve at an astonishingly rapid pace will PPC fall to the wayside as a viable network marketing strategy.

The reason I bring this topic to the table is because there are so many free marketing strategies that one can use to effectively build an online business.Social media web 2.0 has created many avenues for people to use to brand themselves using these free marketing strategies.

One can now use article marketing to build a web of content though various article platforms such as Squidoo,hubpages,e-zine articles just to name few.And what better way is there to easily brand yourself than by using video marketing.So why should you pay for a PPC campaign when you can effectively brand yourself for free.Looking forward to your comments.

[Thomas Jacovitch Company: Fortune Hi Tech Marketing Contribution Level: 2]

Hello I have been learning more and more each and every day on marketing and what I have come to realize is that yes the free marketing is the way to go if you don't have the the money to put into PPC. So if you are working with a small budget then you will want to go that way, and again everybody should use the free marketing as much as they can. However from the training I have been threw they have always come back the the point if you have the money to put into PPC and you know how to use PPC then that is the way to go.

So I don't think PPC will ever fall to the wayside because that is the most broad way to get traffic, everybody will always look on Google or what ever site they choose to get the information they need. PPC is the way that most of them stay in business is from the money they get for PPC.

Thomas Jacovitch
http://www.MLMLeadGeneratorFormula.com

[David Batchelor Contribution Level: 3]

PPC is definitely the way to go.

The key though is to use a funded proposal so that it offsets the cost of your campaign because 95% of the people won't join your primary MLM.

By using a funded proposal, I actually make money from the campaigns that I run. So would that be better then free? Making on average $3 for every dollar invested.

[susan coils Contribution Level: 4]

The beauty of PPC is the speed at which you can get traffic and test out your market. With ppc, you can have traffic in minutes, and within hours you can know if your capture/sales page is working. Free strategies inevitably take longer before you see any results.

As with most things, you either pay with your money or your time.

[David Batchelor Contribution Level: 3]

Yes I believe that PPC is a dying marketing strategy. It is really just not a smart way to advertise. You are often times paying between $2-$5 per lead that you probably wont even have opt in.

With all the free ways to market out there, I really do not see PPC as being a very viable option for anyone. Safelists, blogs, forums, social marketing, all of these ways generate tons of leads and are often times free.

A quick question Alex, why are you paying $2 - $5 per lead and who taught you to do it that way?

[Justin Christianson Contribution Level: 2]

I don't believe that PPC is a dying method.

It is getting more difficult. But if you set it up the right way you should be getting paid to generate leads.

It still is and always will be, IMO, the best way to get highly targeted traffic.

Thanks

Justin

[Justin Christianson Contribution Level: 2]

I don't believe that PPC is a dying method.

It is getting more difficult. But if you set it up the right way you should be getting paid to generate leads.

It still is and always will be, IMO, the best way to get highly targeted traffic.

Thanks

Justin

[Jerry Chen Company: The LIFE Business Contribution Level: 4]

It depends on how the marketer implements and monitors the PPC campaign. It's gotten more competitive and expensive (due to competition) that's for sure. I think it's far from dying. YouTube is going to start having PPC on the site isn't it?

[Mike Klingler Contribution Level: 7]

Great topic Kevin!

While I wouldn't say PPC is dying, I would say it is very limiting for the network marketing and home-based business 'duplication' models... UNLESS people learn to distinguish themselves so they can go after new key words.

Because there is only so much space per key word search term. If everyone's trying to rank high for the search term "network marketing" there's only room for a few people.

The Real Problem's Revealed When People Don't Grow Beyond Using Lead Systems

When a group of people are relying too heavily on a lead system it creates the SAME problem with any marketing method (including free Web 2.0 social networking). So it's really not the PPC model that is the problem. It's just that PPC is one of the first to buckle when everyone's using the same system and targeting the same audience in a similar way.

Once too many people are using the same entry way capture page (even if it is slightly different with your own video and a slight change of text and layout) it becomes saturated very very quickly because the message is targeting a small niche audience. If everyone's going after the same audience with the same type of key words, the PPC costs skyrocket and you can't stand out in the organic free search result listings. This is why lead systems are extremely limited. You have to grow beyond lead systems. They are just a tool that should only be a part of a much bigger strategy (you need many lead capture pages that you create on your own, and a contact form at your blog, etc). Using lead systems is a great part of a bigger campaign so you're protected from this 'saturation' problem.

Consider This Example...

If someone comes in and creates a free report related to "How a Broke Laid-Off Mortgage Broker With Nowhere to Turned Is Now Generating Six Figures From Home" and they created a lead capture page that spoke to that target audience... they could then go after the key words that this group is searching for in their PPC advertising (like Mortgage Industry Jobs)... they'd pay much less per ad click because they're competing with far fewer people, and their report could lead people to a presentation on their networking opportunity. They could even introduce funded sponsoring proposals as well.

The same could be done for the real estate industry, etc.

The same could be done for a person's product line.

This is what I believe people have to learn to do.

If you don't learn the skills to do this, you'll just be competing with so many people using the same lead capture page and going after the same PPC search terms as everyone else. And THAT is a formula for high cost ads and failure for everyone but the few.

The solution always come back to what I keep talking about here at Better Networker:

Learn how to create your own lead capture pages and message. Learn how to target many different audiences with unique messages. It's the only way to ensure success. Otherwise you'll keep jumping from one system to another, competing with so many people you drown in the ocean of duplication fixation.

Duplicating is important. But it's not possible to the degree people keep have taken it. You can duplicate the process of plugging people into a system that teaches about how to do all this... that teaches people how to be true individual business owners with their own unique message and value to offer. You can duplicate by introducing the same type of funded sponsoring proposals AFTER you've brought people into your sales funnel on the front end. You can even duplicate by using pre-built lead capture pages from systems as a PART of your overall efforts. But for a big growing group of people to be duplicating the same message to the same audience in a similar way... that is not duplicatable... not for PPC, not for Web 2.0... not for anywhere.

Partners in Success,
Mike Klingler

Another article you may be interested in:

MLM Lead Systems Are Worthless If You Can't Get People To Them
http://www.betternetworker.com/articles/view/mlm-lead-systems-are-worthless-if-you-cant-get-people-to-them

[Marty Baker Contribution Level: 5]

PPC is Alive and Well...
But you have to invest the time to Learn how to use it properly. If you don't it Could cost you an arm and a leg, with no results except and empty back Account.

PPC is Still a Fast way to get targeted Traffic to Your Site.

But Like any other tool if its not used right you will not get the desired results...