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97% Failure Rate - Another Load Of Network Marketing BS

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97% Failure Rate - Another Load Of Network Marketing BS

Postby Dave Kotecki on Thu Jan 21, 2010 8:39 pm

Really? You mean that the 97% failure rate in network marketing is a myth? A lie?
Just not true?

Well, not exactly.

It's true that most people fail in network marketing. The reason I say it's BS is because most of the time when you hear someone talk about it, they're really just saying that YOU will fail. That is, unless you sign up for their lame-ass 7 day network marketing "bootcamp".

Get the rest of the true reason why 97% of network marketers fail here:

http://www.betternetworker.com/articles ... eting-bs-0
Last edited by dkotecki on Thu Jan 21, 2010 8:52 pm, edited 1 time in total.
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Chris Tryon on Thu Jan 21, 2010 8:48 pm

Most people don't fail in network marketing. They quit. They have unrealistic expectations. They want something for nothing. They are not truly committed to the company they got involved with. Most of them are products of the "me generation." Enough said?
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Dave Kotecki on Thu Jan 21, 2010 8:54 pm

Dang, Chris,

That was quick! You posted before I was even finished.
Cool. 8-)

I think we're on the same page.
Check out the article and let me know your thoughts.
Thanks.
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Nathaniel Johnson on Thu Jan 21, 2010 9:49 pm

excellent point - this is more often than not simply a leveraging tool to get you to use the "right" system or in other words, their system :lol:
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Dave Tomlinson on Thu Jan 21, 2010 9:54 pm

Good post Dave and interesting topic. Personally, I agree with your headline and believe that the 97% failure rate is an unsubstantiated myth. I've written an article that explores this very topic in detail. I don't doubt there are many who do fail so I've included some tips on how to actually create success.

http://www.betternetworker.com/articles ... ilure-rate

Nice comment also Chris. Quitting is probably the number one reason for failure. This industry needs diligent work habits and perseverance. The only place you'll find success before work is the dictionary!
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Dave Kotecki on Fri Jan 22, 2010 2:17 am

That's why being an entrepreneur is hard, Dean.
You have to be willing to take the risk of crashing and burning.
Yet you still have to go with everything you've got.
It's your only hope for success.
Anything less is certain failure.
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Victor Liesner on Fri Jan 22, 2010 8:13 am

I agree, However; According to factual data derived from Dr. Jon Taylor, PhD, and President of Consumer Awareness Institute (CAI), currently in network marketing; 99%+ of the people eventually FAIL due to the inability or reluctances to SELL. Simply put; 99% of the people fail because 99% of the people cannot sell over the long haul and make it consistently part of their careers, thus quit the business = “Attrition” occurs.
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Steven Downward on Fri Jan 22, 2010 9:50 am

It's a big commitment. A commitment that is bigger than just doing a different job. It's a different mentality that one needs the have.

So most people are not willing to change or the change is harder than they thought. Things did not happen right away like Chris said and they get discouraged. Then they quit.

The funny thing is that most of the people that quit are still with the company. They just stop showing up so much.
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Steve Ski on Fri Jan 22, 2010 11:07 am

A big reason that contributes to most people failing in Network Marketing is the fact that most companies promote overpriced products and focus on selling the gold at the end of the rainbow instead of delivering decent products at a decent price. There are only a small number of companies whose products cost less than equivalent store bought products. Oh, but I hear you say… your company sells higher quality products and that’s why they cost more. That’s a bunch of BS and deep down in your hart you know it.

I’ll give you an example, here in OZ, in the town I live in, there is a company that makes aloe juice. My wife bought a bottle in a health food store. A few days later we noticed that the company who produces it was only 2 miles from our home. We called them and asked if we could buy direct and they said sure, come on in and we could purchase at wholesale… less than 50% of the selling price in the stores.

When we got there I noticed that most of the bottles had the label of a huge Multi-Million dollar Network Marketing Company on them. Turns out that this giant international Network Marketing company had purchase the plant several years ago but retained the workers and management.

Management was permitted to continue servicing their current accounts under the old label but most of the sales now come from the army of MLM distributors hawking the same product in a new fancy bottle at insane prices.

We went home with serval bottles at just $8 each. They retail in the health food stores for $32 or if you are a distributor of the Network Marketing company you can buy them wholesale at $48 and try to resell it at the company suggested retail price of $60 per bottle.

You are told to retail for profits and recruit your customers by telling them they can save money and make money by joining your business opportunity and buying at wholesale. Same product in one bottle wholesales for $8 and retails from store shelves for $32 But slap another label on it, offer it as a moneymaking vehicle to the millions of Network Marketers looking for an opportunity and most of them quickly grow tried of trying sell overpriced products to their friends and family.

So do they use their brains and ask themselves “Would I continue to purchase and use this product at the price the company is charging if there was no income opportunity attached to it?” No way, most will just switch to selling the dream and try to convince everyone they come into contact with that their products and opportunity is the best thing to come down the pike in the last 100 years.

Do you remember the gold and silver Network Marketing coin companies that where very popular during the mild recession of the early 1990’s? They are all gone now but I figured that the climate is ripe for a new network marketing company to come along with money as its product and sure enough there is a brand spanking new collectable gold and silver coin company operating now that has one hell of a good sales pitch going for them. After all, who wouldn’t want to own more money? Who wouldn’t want to follow the advice of the Rich Dad Poor Dad books by investing in assets that will appreciate in value over time. What a great product! Everyone needs it and everyone wants more of it. It glitters like gold and its an easy sell. Only problem is what the company is really selling is distributor kits and $20 per month websites to opportunity seekers who don’t know any better. And that’s one of the better Network Marketing programs to choose from.

Now the successful Hot Shot Networkers will tell you that the person who wrote this is probably a real loser who couldn’t succeed in any business. Well I worked my bum off promoting Network Marketing for over 20 years. My obsessive behavor kept me in the poorhouse for years.

I recently stoped chasing MLM rainbows and an amazing thing happened. I quit working for others and began working for myself. My income (most of which supported by MLM habit) went from $25,000 - $30,000 a year as a studio photographer working for someone else, to over $300,000 working for myself.

In fact – I now employee others to work my business for me. That would have never happened if I did not quit Network Marketing. So who failed who? Did I fail at Network Marketing or did it fail me? I hope more people fail like me because as far as I see it, the only losers are those insane enough to keep on doing the same thing year after year, expecting different results, always looking for the pot of gold waiting for them at the end of the MLM Rainbow.

If it isn't working for you try something else and keep on failing at more things until you find what works for you!
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Re: 97% Failure Rate - Another Load Of Network Marketing BS

Postby Reynaldo Perales on Fri Jan 22, 2010 4:51 pm

Personally...

..We know that one of the most valuable attributes an adult can have is persistence..

It have been found that the best way to develop persistence in a child is to permit them
to fail regurlarly.

When we see a young child trying to do something and finding it difficult and realizing how
simply we can help him finish what he’s trying to do, we have an almost overwhelming
impulse to give him a hand.. If we do this too often it can be a mistake..

Perhaps maybe we shouldn’t be so quick to give kids a hand when they find themselves
stumped on a problem. So, children who are disappointed more often than they’re rewarded
persist much longer than those who are accustomed to applause for every job completed.

Something to remember...

Look around and see how many adults going into business quit so easily..now we know why!

It would be wise to tell them about such childhood and to persist over such obsticale..

rey
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