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How To Write Headlines That Easily Turn Readers Into Leads!

Postby Linus Ruzicka on Sun Sep 05, 2010 9:05 am

Ever dreamed of writing headlines so effective that your readers can’t resist opening your messages and almost subconsciously take action inside the message?

Ever dreamed of creating sales page headlines that start your traffic on a route to signing up as a lead as fast as an expressway on the highway?

Well, here is my second installment in Copywriting training that I've posted on my blog. It’s time to start looking at improving your copywriting skills and learning some more of the psychology involved in the processes your readers go through when making a decision.

http://www.betternetworker.com/articles/view/marketing/copywriting/how-to-write-effective-headlines-that-easily-turn-readers-into-leads
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Linus Ruzicka on Tue Sep 07, 2010 7:41 am

(...something tells me Sunday morning wasn't the best time to post this topic. So I'm bumping it now so others can learn too.)
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Michael Stead on Tue Sep 07, 2010 4:29 pm

Hey Linus,

Great article my friend :) I love what you said about adding a direct benefit to what people are going to get by simply reading your article. It's very important to always be giving value to readers and to always give something away first before you ask for anything in return.

Keep up the good work my friend :)

See you at the top,
Michael Stead
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Linus Ruzicka on Tue Sep 07, 2010 9:11 pm

Michael,

Exactly!

Adding in a benefit or something of value to increase someone else's value is always a plus.

I've recently started adding in a "value" lesson via video in the opening message of my sales funnel/auto-responder message.

Things are converting much higher now than before the change.

When it comes to the headline, it's the first thing that people see. If it's catchy enough, they'll click inside and read. it's almost like your audience is saying, "O.k., you have a good headline, now prove it to me with your content so that it makes sense and it's worth me reading further."

Linus
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Ontarian Hawkins on Tue Sep 07, 2010 9:21 pm

Hey Bro,

Thanks again for that wonderful article on Writing Headlines..

I never knew about the (-ly) part.. Very Powerful!!

Looking forward to more education in this area.

God Bless,

Ontarian
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Linus Ruzicka on Wed Sep 08, 2010 7:41 am

Ontarian,

Thanks for commenting here as well as in the article itself.

You know, I sort of think it's silly that I never really looked at this process of copywriting until recently.

It was always a thought of "Oh, I'll learn it later on."

But taking the time to learn even a few simple rules is already paying off for me.

PM me, and I'll send you a link to a webinar I'm doing Thursday night if you'd like to learn more.

And there is always "The Copywriting Guild" from Magnetic Sponsoring itself. If you're already a member, I heavily recommend going out and getting it.
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Mario Sanders on Wed Sep 08, 2010 9:18 am

Thanks Ontarian for turning me on to this site. I will check out his article and follow more of his ideas.
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Re: How To Write Headlines That Easily Turn Readers Into Leads!

Postby Linus Ruzicka on Wed Sep 08, 2010 10:45 pm

Awesome Ontarian! Glad to see that others are seeing it too. :)
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