Forums

[Zac Blair Contribution Level: 2]

Time and time again I see things such as, "Why 97% of all network marketers fail", and "Learn the secrets of the top 3% of network marketers."

I'd like to know if this is a real statistic. Do you guys know where the number 97 came from? I'm not sure myself so I'd thought I'd ask you. I hope it's a real statistic and not a number we throw out to get people to join nus.

[Nicky Price Company: MyLeadSystemPRO Contribution Level: 3]

Adrian
I have often wondered about that statistic too.

We hear about the 80/20 rule and that 80% are really going to do nothing with their businesses (and probably their lives too) so you could realistically believe that 80% will earn next to nothing.

I was told by a 7-Figure MLM leader that of the remaining 20%, 1% were natural entrepreneurs and would generate wealth whatever they did, 2% are fast on their heels and may just need some guidance and the other 17% have the desire and the work ethic to achieve a good income, but it depended upon the leadership and mentorship that they received.

Take a look at your own business and see how it works out - in my business it is about 1/5th of the people generating the income, so more like the 80/20 rule for me.

Nicky

[Ydris Nguepi Contribution Level: 1]

Hello Adrian,

That's a question that i ask myself also, and quite frankly i do think that "some" maybe not all gurus, use this Fear Of Failure Tactic to suck people into their business. The secret that the 3% use to succeed online, what is it, i'd like to know?

Ydris

[Al Sims Contribution Level: 2]

Hi Adrian - Al Sims here. I am not sure if there is any legitimate source to get the actual success or failure rate in our industry. If you were to do your own research and review most members even at BetterNetworker, you will find that most people have no problem admitting they have been involved in multiple opportunities, many even in a very short period of time. This would suggest that many people either fail or quit opportunities at a very high rate.

I believe the reason for this is simply the general practice of over-promising when most opportunities simply cannot deliver. The reality is that most opportunities require much more from its reps than most sponsors reveal. With most opportunities requiring a minimum of 50 to 100 dollars a month in purchasing commitments to remain "qualified", most people simply quit before realizing any profits. And when most reps receive their first checks and they are 2 to 50 dollars and they have already invested between $300 and $500 by their third or fourth month in the business, this is when most reps quit - not fail. There is a difference.

Your In Success,
Al Sims

[Ydris Nguepi Contribution Level: 1]

Hey Al, i really like the way you put it.


Ydris

[Zac Blair Contribution Level: 2]

Al, you have a very good explanation for how these numbers could be real. I just wish they had actual statistical backing on these numbers, because everyone who uses these statistics is practically saying things without backing it up.

[Alan Turner Company: Numis Network Contribution Level: 2]

Adrian, I have heard these figures being quoted ever since I have been involved in this industry and that is going back quite a few years. I have in the past done a small amount of research which did in some small degree satisfy me that this was actually quite accurate, however I thought I would look again after your question was posted.

This is what I have found this time and I am quoting here: "It was the figure that emerged from almost seven years of surveying participants in our MLM training seminars and workshops across Australia, and it tied in directly with publicly-available data from several MLM companies, including Amway, Herbalife, Mary Kay and Avon, at the time. Nothing I’ve seen since that time persuades me that the figure is inaccurate." end quote.

This was posted by a gentleman called John Counsel who is based in Australia and who has been involved in Network Marketing for many years. Feel free to check up on any of the search engines on his name, he has several different websites related to Network Marketing and Internet Marketing.

All the best

Alan

[Mehak Naheem Company: YourNetBiz Contribution Level: 3]

when I first started online I am sure I was told it was over 95% of people that fail online and now you see 97%. I don't know if the figure is the same or increased?

Yes people do use it to suck in new people but I also think it is correct. Being a mentor you get to see how many people actually try and put in the effort. So now what I do is I ensure all the people understand what this industry is all about and only take on people who I think are serious enough. Otherwise it's a waste of my time and effort trying to train up someone who isn't bothered themselves.

[Ilka Flood Company: Isagenix Corporation Contribution Level: 4]

Adrian, I have heard these figures being quoted ever since I have been involved in this industry and that is going back quite a few years. I have in the past done a small amount of research which did in some small degree satisfy me that this was actually quite accurate, however I thought I would look again after your question was posted.

This is what I have found this time and I am quoting here: "It was the figure that emerged from almost seven years of surveying participants in our MLM training seminars and workshops across Australia, and it tied in directly with publicly-available data from several MLM companies, including Amway, Herbalife, Mary Kay and Avon, at the time. Nothing I’ve seen since that time persuades me that the figure is inaccurate." end quote.

This was posted by a gentleman called John Counsel who is based in Australia and who has been involved in Network Marketing for many years. Feel free to check up on any of the search engines on his name, he has several different websites related to Network Marketing and Internet Marketing.

All the best

Alan

Alan, I have heard the same quoted figure for as long as I have been in the industry as well. A little over 10 years. It's always been 97%, I've never heard anything different so I'm taking it for what it is (or seems to be.)

Thanks for doing some research on this!

Oh, and by the way, I have heard the same figure for the insurance industry.

[Alan Turner Company: Numis Network Contribution Level: 2]

Hi Ilka, I think to be honest this is probably true with just about anything where people are involved, it is just a simple thing that the majority of people in the world, unfortunately when faced with hard work, actually sit back and quit.

And in actual fact, staying the course may seem harder at the time but it is in fact the easier option because it delivers the results!

All the best

Alan