There is no ninja trick to this, its about knowing your target-market and writing about what they want to read!
When I first started out in Network Marketing or what in the "old days" we called multi-level-marketing, now shortened to MLM, it was tapes and book that gave us the knowledge we needed and helped us with our Personal Development.
Now we have so many other sources. And you are asking why is she bringing those things up? Because it is only through experience and filling yourself up with things that you read or listen to that you can give out things that will be helpful and meaningful to others. Of course the other element, is that you must apply.
So if I want to offer a new trick on how to bring people to my blog, I must first read from others, apply what I have learned, then from my own experience share what I have learned. This is really all there is to it, and I am sure many great and learned contributions will come after this.


