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Playing 20 Questions With A Sponsor

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Playing 20 Questions With A Sponsor

Postby Steven Johnson on Sat Nov 05, 2011 6:48 am

I recently built a 20 questions list that was designed to sort out a new marketer's strengths and weaknesses in the industry.

Along the way, it suddenly made sense that this would be a worthy question to ask oneself (scary though)

OR A SPONSOR.

Especially, a prospective sponsor!

Make em sweat, right? (laughing)

Here goes:

1. How big is your double-opt-in email list?

2. How many websites do you have deployed?

3. How many digital or shippable products do you currently own?

4. How large is your marketing organization? (affiliate base, JV partners, downline)

5. What size and talent level is your in-house crew?

6. How big are you in the TwitterSphere? How many accounts? Total followers?

7. What is your Facebook presence? Got any hot pages?

8. How connected are you in LinkedIn? Own any groups yet?

9. How many YouTube channel subscribers?

10. How many YouTube videos do you have running and what are the view counts?

11. What is your current published article presence? (EZA, Assoc. Content, Syndication)

12. What is the most valuable product you sell?

13. What is the largest commission you can earn from a single sale? (including over a timeframe)

14. How man markets do you operate in? (niches)

15. What is your geopgraphical reach? (cities, states, countries, continents)

16. Do you ship anything you sell?

17. How big is your physical mailing address list? (both customers and prospects)

18. What CRM Tools do you employ? Do you even have a CRM?

19. What is the extent of your physical mail-based followup and customer retention efforts?

20. Do you currently have any Virtual Assistants, Support Infrastructure (helpdesk) or Call Centers?


Kinda hurts, doesn't it?
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Re: Playing 20 Questions With A Sponsor

Postby Adil Shamim on Sat Nov 05, 2011 9:49 am

great idea steven..

if a sponsor sorts people/prospects to work with , why cant a prospect do the same???

Cheers,

Adil
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Re: Playing 20 Questions With A Sponsor

Postby Steven Johnson on Sat Nov 05, 2011 10:17 am

Adil,

I've been advocating that aspiring marketers vet their prospective upline for YEARS! Thanks for the comment!

Sadly, due to the preponderance of "warm group recruiting", the vast majority feel obligated to join their friend, family member, or co-worker. And then, they wonder why the business "didn't work" for them. As homer loves to say...DOH!
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Re: Playing 20 Questions With A Sponsor

Postby Barb Doyle on Sat Nov 05, 2011 11:55 am

Hi Steven,

I have found that it pays to keep it simple. When you
are promoting something worthwhile and you are
focused on helping others people can tell. That is
really what matters. It only takes a few good people
to see massive success. In fact in polling successful
marketers making at least $10,000 a month 80% of
their volume was under just three people. The keys
for success no matter if a prospect or sponsor are
the same - focus, desire, dreams, persistency,
consistency, never giving up, sharing, caring and
working to improve yourself each and every day.
Have a great day!

Peace, Health and Prosperity,
Barb Doyle, Sc.
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Re: Playing 20 Questions With A Sponsor

Postby Steven Johnson on Sat Nov 05, 2011 1:06 pm

Hey Barb,

I just don't do simple. In my view, K.I.S.S. is a self-fullfilling prophecy - notice how that second "S" stands for STUPID? I prefer smart team members who adopt my GO BIG OR GO HOME approach. We don't screw around with stupid, preferring to leave that to others. We build systems, tackle advanced, cutting-edge technologies, go after HUGE players, think outside the proverbial box, and pretty much ignore all the rules, preferring to just make up our own.

Which is probably evident in that list. :)
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Re: Playing 20 Questions With A Sponsor

Postby Harry Fassett on Sat Nov 05, 2011 2:46 pm

Getting questions from a prospect, means you are not in control of the conversation. You don't make the prospect successful, and no matter how great a sponsor is, he can't make anybody successful either.

So stay in control of the conversation with an "interview" of the prospect (see Mike Dillard's MS book). If you start letting the prospect interview you, you have lost control and may never get back on track with completing the interview.

You have to take it from an Authority position, e.g. your business and you are looking for people qualified to work with you, and go through the training.

Anyway, most people that attempt to ask a lot of questions are just looking for an excuse not to move forward, and even if they have valid questions, it's not about the sponsor, and it's not about the prospect to begin with.

It's about the Company the sponsor is representing, and can it's products/services sell well in the marketing place and does the main office provide good online training, webinars, calls, back office information and Independent Rep support.

Because after all, a good sponsor (or not) means squat to a guy or gal that can do the business with or without him or her as a sponsor and doesn't really need their help much if at all, i.e. self motivated, and a self starter.

Alpha Males and Alpha females are good examples of of people who like to win and are self starters and stay on track most of the time.
Harry Fassett - Founder of Amazines.com has been a SEO/SEM Specialist since 1995. Currently an Independent "Consumer for Charity" http://www.doitnow.myday1.com
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Re: Playing 20 Questions With A Sponsor

Postby Sharnese LaNier on Sat Nov 05, 2011 4:50 pm

Steven, Nice to meet you. Thanks for writing such an informative and check list post;-) I'm working on this list as I read your post. It's important that we as sponsors & our sponsors, offer this support! I'm trying to figure out how I save this post until I've mastered the list :) Newbies, prospects, sponsors, really need to understand how important this list is while working their home based business. Thanks for taking the time, to write this post. Be blessed.
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Re: Playing 20 Questions With A Sponsor

Postby Harry Fassett on Sat Nov 05, 2011 5:23 pm

When inquiring, it's a good idea that you go to the website and get most of your questions answered first Adil, or you didn't do your homework first, and that's not good. Anyway, some of the questions are very valid, but the important ones are not something a sponsor should answer. The company or distributor website should answer them for the prospect, then it's a matter of sorting from there.

As for the prospect sorting the potential sponsor. That "leg work" should be done before you even speak with someone involved in the business, or if you do talk with them, or me for that matter, I'll direct you back to the website first, and any other marketing tools to answer your questions first. Then go from there, or you're missing marketing 101 in this business. Be the messenger, not the message. Is this clear now? I hope so, and I hope it helps...

P.S. People don't care how much you know, until they know how much you care. Period. If they feel that they have to be some top notch "know it all" marketing genius to build the business like this other guy seems to portray, then they (potential prospects) are going to be very intimidated and not move forward.

Look at it like this, you may not know this show called "Columbo. It was an American crime fiction television film series, which starred Peter Falk as Lieutenant Columbo, a homicide detective with the Los Angeles Police dept. He played and acted "stupid" and absent minded around possible and potential suspects, and they thought Columbo was well... here's an excerpt below.

The audience observes the criminal's reaction to the ongoing investigation, and to the increasingly intrusive presence of Columbo, whose personality and manners are initially disarming and non-intimidating. Columbo is unfailingly polite to a suspect as an investigation proceeds. Class tension is often apparent between Columbo – with his working class origins – and the killer – who is usually affluent, well-positioned or naturally condescending. The killer often "helps" Columbo with his investigation, with his/her level of irritation, arrogance or panic escalating as the noose tightens and Columbo gets closer to exposing the killer, discovering too late that the Lieutenant is not nearly as simple-minded as he appears.


Adil_Shamim wrote:great idea steven..

if a sponsor sorts people/prospects to work with , why cant a prospect do the same???

Cheers,

Adil
Harry Fassett - Founder of Amazines.com has been a SEO/SEM Specialist since 1995. Currently an Independent "Consumer for Charity" http://www.doitnow.myday1.com
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Re: Playing 20 Questions With A Sponsor

Postby Steven Johnson on Sat Nov 05, 2011 6:38 pm

Hey Harry,

Some great points.

I'm afraid I have to disagree with you on the whole "care about you" thingie.

I don't give a RODENTIA's BEHIND if my sponsor cares a WIT about me. I just want
them to KNOW ENOUGH MARKETING TO TEACH ME SOME OF IT.

But then, I pride myself in building a tribe that's based on "We don't need no stinkin rulez!"
and I find the rules of the road in this industry (and this is based on 32 years of observing said industry), well, pathetically inadequate. Perhaps what leads in no small part to the failure rate? Dunno.

Ann Sieg posits:

Teaching Sells

Thus, I would prefer a sponsor who can teach me something.

Bob Schmidt, one of the greatest MLM mentors of the past half century (I'm biased, he taught MUCH of what I know today back in 1980) used to say - "Steve, your recruits will be either a runner, a small business or a zit - get over it!"

I think I, as a business purchaser (after all, isn't that what a prospect is?) should at a MINIMUM do their due diligence in this industry and find out which one of the 3 their future sponsor is!
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Re: Playing 20 Questions With A Sponsor

Postby Harry Fassett on Sun Nov 06, 2011 5:27 pm

That's my whole point Steven. IF people joining the business think they have to be like your sponsor, or my sponsor or whoever, then they are going to be thinking, "Can I do this business?" Or "I can't do all the things my sponsor does even if he teaches me the world about Internet Marketing." Intimidating to say the least before they even get started.

If you are going to be in this business (MLM/Network Marketing Industry), you have to be able to have the main office and Company provide most of the training or outsource it to say "Dani Johnson" and others who are professional trainers in this industry.

Even Dani Johnson (who is a multi-millionaire) says to give 10% of your time training and helping your downline and 90% building your business with new people. The whole point is to be building business, and outsourcing the training to the professionals, so that way nobody has to be a sponsor you are talking about and everybody CAN win in this business because they know they can get their people the proper training and coaching even if they don't know squat, and that's a great feeling to know when a newbie is getting started in this industry, because 98% of them are.

Anyway, that's all I have to say on this subject, because it should be crystal clear by now, and yes, attitude and demeanor are important over the phone and in person. Disarming demeanor is better than putting someone on the defensive from the start whether it be a sponsor talking with a potential prospect, or vise versa.

Besides, most people on this site think they are going to "opt-in" email and blog their way to riches and that couldn't be further from the truth, and this isn't just me speaking. Mike Dillard, and this other guy (I think his last name is Cass) said pretty much the same thing, and they have made a lot more money than me online even though I've done very well over the years.
pawmarks wrote:Hey Harry,

Some great points.

I'm afraid I have to disagree with you on the whole "care about you" thingie.

I don't give a RODENTIA's BEHIND if my sponsor cares a WIT about me. I just want
them to KNOW ENOUGH MARKETING TO TEACH ME SOME OF IT.

But then, I pride myself in building a tribe that's based on "We don't need no stinkin rulez!"
and I find the rules of the road in this industry (and this is based on 32 years of observing said industry), well, pathetically inadequate. Perhaps what leads in no small part to the failure rate? Dunno.

Ann Sieg posits:

Teaching Sells

Thus, I would prefer a sponsor who can teach me something.

Bob Schmidt, one of the greatest MLM mentors of the past half century (I'm biased, he taught MUCH of what I know today back in 1980) used to say - "Steve, your recruits will be either a runner, a small business or a zit - get over it!"

I think I, as a business purchaser (after all, isn't that what a prospect is?) should at a MINIMUM do their due diligence in this industry and find out which one of the 3 their future sponsor is!
Harry Fassett - Founder of Amazines.com has been a SEO/SEM Specialist since 1995. Currently an Independent "Consumer for Charity" http://www.doitnow.myday1.com
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