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[Dr. Bob Clarke Company: MyLeadSystemPRO Contribution Level: 3]

For those in Network Marketing, how important is your product to your ultimate success?

Would be interested in your opinions on this.

I was once told that your Product shouldn't matter... that if you're a good enough marketer you should be able to sell anything.

I never got that.

To me, I NEED to be passionate about the product I'm marketing.
I NEED to feel 100% without reservation that my product will help people.
I guess I'm saying that I need to be in love with my product in order to sell it to others.

Am I alone on this?

[Norbert Szabo Contribution Level: 1]

You need to have 4 core beliefs to make your opportunity work.

1.You need to believe in the product means: try it, use it, have positive experience with it
2.Belief in the company (good direction, vision, consequence)
3.Belief in the opportunity (you must believe that your opportunity will help you to achieve the lifestyle wu want.
4.Beleiev in yourself (this is what you must wrk on day by day)

If you have these you have to have a prospecting system which gets your opportunity in front of people day by day.

Finally you must have a retail system which is a systematic duplicatable way to get people know your entire product line.

Thats it. If you have all then nothing can stop you to achieve success.

[Dr. Bob Clarke Company: MyLeadSystemPRO Contribution Level: 3]

Agreed, great summary.

I feel strongly that you MUST believe in your product to sell, unless you're a skeevy salesman

I once found myself in a situation where I fell OUT of love with my product (for a variety of reasons)... and I just couldn't sell it. My heart wasn't in it... so I got out.

[Mario Sanders Company: Life Force International Contribution Level: 6]

You make a good point.
The product is important but not the number one concern. Most products will sell themselves but with others success.
Your main concern is selling yourself in the marketplace. Your face and reputation is put on the line every time you present yourself to your warm market. You become known in your offline market as well as the online market as you get people to know you.
This is one of the main reasons that we have celebrities selling products on advertisements because they represent a familiar face. A known and trustworthy image representing a product will sell faster.
If you believe that a person like 'Donald Trump' would come to you and introduce you to a product to buy, you would immediately buy it or get involved with it because he said it and you will make money doing it.
That's the image you will be representing to the market. What you present to your market better deliver what you said because your reputation is on the line.

[scott moore Company: Herbalife International of America, Inc. Contribution Level: 2]

it about supple and demand if you have a good supplier and the demand is there & the product quality is good at a fare price it makes it a lot easier to back a product and be leave in it

[Adam Taha Contribution Level: 8]

You can have the best product, best opportunity and be really passionate - but it doesn't mean squat if you don't know how to market and sell.

That's what it means when you heard...

"The product doesn't matter.."

Now, this doesn't mean, you don't have general knowledge of the product and specific skills. That's not what it's saying. It is revealing the truth of what WILL sell your product. It's a combination but the biggie is not "my product is the best, has XYZ features and benefits."

This does come into play but much later and I'll explain why.

Why lead with identifying problem first...
Customers genetically don't care about the features, benefits of a product. They care about the result, the outcome. That's how people's brain work. If a customer doesn't see any relevancy to a problem they are going through which is stored in their memory bank, where your product can solve...they will be in a flight mode.

They'd not be interested because you talked about how amazing product is, how you believe in your product or opportunity instead of speaking in the language of your customer brain.

The brain sees this as irrelevant because..
1. It doesn't connect with it's survival mode. Brains highest role is to protect itself. Hence, it is always alert for problems. So you lead with a problem, not a pitch, not talk about how are passionate.

2. If the product doesn't answer their question, 'what's in it for me, is simple to do, how can I trust you,' then again, the brain will filter your information out, and block it. Which means, your customer will feel restless, will have their wall up and not see any relevancy in how you can solve their problem.

The customer will be in a fight mode - which means they get pissed off, stressed to not see what it solves and leave the web page or give some comment it's a pyramid to fight mentally, because brain is trying to protect. It's using memory of past.

For example, some may say, "they joined because they loved the product."

Nop. Unconsciously, they joined because the value they have in their mind, connects with the value they saw. So they joined for that reason. It was an unconscious decision, even if they thought it was a conscious one.

What's the step then to sell the product?
So, if you market by leading with the problem first, isolate the problem -THEN this alerts your prospects brain to investigate.

It's got their attention.
The brain has a filter activation system. It's job is to decide which information to let in, so it encodes it, transforms it, stores it in short term and long term memory. If your information does not alert certain switches in the brain, it blocks it. So you information is not encoded, transformed, stored in memory - it is seen as noise. It is blocked.

But how do you keep the customers attention?
When your information gets access to the customers panel of switches in the brain - then the next step is you must lead with the solution.

This keeps their attention.

It is a relief for the customer that they found "a how to" to solve their problem.

This is done by questioning the prospect on their needs and listening carefully to handle all objections by disarming them all in beginning.It is done by knowing your targeted audience, sit with one of them, ask them questions, get all the objections they have and use it for your web sales page and when prospecting.

Objections are AWESOME. They give you the ammo to use in your marketing and sales strategies. One by one you pick off the objection and your customer is nodding because that's what's in their memory bank. You're educating them.

But why does it not happen with first email?
You heard that sometimes, it takes 7 emails to get the customer to buy or a few times to meet the prospect. That's because only a bit of your info has got access to the customer. So you must stimulate that switch with more, step by step.

That's why some buy on the second email, some on the 10th, some on the 20th etc. Others on day one because they already looking, they ready and have made a commitment in their mind to take action. All it needed was you revealing their problem and POP! There we go!

You got their attention and your marketing must now lead them to the solution and step by step to the sale.

What happens when your information is blocked from accessing customer's mind?
If this doesn't happen then in the mind of that prospect, it will draw on it's memory and it will think, UNCONSCIOUSLY, on autopilot..

"I'm too busy."
"I'll think about it."
"Is it a pyramid."
"I haven't got the money anyway."
"It's not interesting for me."
"It's not what I'm looking for.

The one who knows how to market and sell, will disarm the objections long before it happens. They will lead with a problem, because the brain's highest response switch is....threat, survival, to avoid pain.

Next is to acquire pleasure.

So the question then is this...
"Does what we say on how our product is amazing, That we are passionate about the product" really connects our potential customers mind to feel the desire to survive, protect, to acquire pleasure?

The answer is no.
It's irrelevant except when you deliver the product.

But that ain't going to happen, if the prospect is not buying. The customer will not experience your passion, your values UNTIL they purchase.

That's because the majority of Network Marketers are like noise, shouting about how great product is etc, they are missing the point. That the first step, is getting their targeted customer through the front door -

so the customer can experience your passion, your excitement etc.

That's what it means, "the product doesn't matter" because YOU are the product. You are the sales rep. You are the brand, the object, the face of the business. And you need to show to the customer that you have understood, their values, their pain, their need, what they want to change or acquire.

So, in other words we work in first getting your customer through the front door and leave the 'My product is awesome, the product is scientifically tested, the company won awards, the compensation has this and that, behind.

And do so with a mind that they know you're selling something and you are here to educate about what it is they are going through, and why. And then...here's the solution.

You can always leave a door for that somewhere but first, get your customer through front door by focusing on what it is that makes them tick.

And it sure isn't about 'me, I.' It's about what's in it for the prospect, the customer.

Example...
If you show a sweet to a child, they want the sweet. But did the child want the sweet because of it's feature and benefit, or because of acquiring the pleasure of what that sweet gets?

It is the acquiring of that pleasure.

It is the WHY behind the buying of your customer MORE than your product knowledge. General knowledge will give you knowledge to explain the nature of the product and specific knowledge is the knowledge about your customer.

Our customer isn't going to know this because they are not stepping in the front door. They are not going to remember how awesome a product is, or how amazing it stuff it can do.

Customer will remember the PROBLEM because the problem that's causing them pain is ALREADY in their memory bank. HIT THAT part of the brain and you'll see exactly what I mean.

But how do customers buy brand stuff and not other thousands they see?
Because the brand has found a way, to make their product, their brand MEMORABLE in the customers memory bank. Their advertising has made that product so familiar, that when the customer goes shopping, it sticks out more than others.

That brand has more information stored in the customer's memory bank than the other products they see on the shelves.

That's why companies create packaging of their product similar to other brand products.
Hoping that the memory bank of the customer gets triggered, and they buy their own product.

Hope this helps and explains what it means when you hear....

The product shouldn't matter."

Adam Taha