Free vs Paid Traffic - Which one do you Use?

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Free vs Paid Traffic - Which one do you Use?

Postby Hernan Vazquez on Fri Oct 02, 2015 12:57 pm

Hey guys!

I just wanted to leave my two cents about free vs paid traffic here, and what I've found over the past couple of months of testing and tweaking my funnels.

As you may all know, there is no such thing as free traffic. You are either paying per click, per view, per visitor or you are putting your time and effort in generating traffic (like SEO and organic Social Media for example). And you know that in business time is money so there is not actually a free source of traffic anymore.

In fact, many free sources of traffic usually die or become paid traffic after a while. Think about SEO: You just needed a couple of tweaks here and there and BAM you were in Top 3 position. Now it's not like that anymore and Google is becoming more and more a "pay to play" kind of search engine.

The same happens with Facebook. Having a 20.000 likes fans Page used to be a nice business, because ALL of your audience would see whatever you put in your page. Now it's hardly the case, you need to boost your posts to reach your entire mass, and even further if you are starting out.

So the point would be: which type of traffic will give you the most bang for your buck? If nothing is free, then how would you efficiently invest your time and money to grow your business?

This is a question I ask myself over and over again, and each traffic source and type is different. I've been into SEO for the past 9 years but I'm starting to setup funnels where you'd put $1 and take $2 out in paid advertising.

So here are some of my intakes, I hope they are useful to you:

  • Use every possible type of traffic out there. It's not about doing SEO OR PPC. It's about using them both so that you can create a synergy where you can both scale and enjoy natural growth.
  • Capitalize in every opportunity to create rapport and authority. If you are getting SEO traffic or organic social media, you still need to grow your list and gather emails, setup a retargeting campaign and keep serving ads to those people.
  • If you are only using PPC, then consider using the power of growing organically. Whether you use SEO with a blog or you share value to grow your online presence, usually organic traffic is more qualified and it's pre-sold thanks to the content they find about you online.
  • DO NOT depend on just one source of traffic. We all heard horror stories about people making $50.000 a month and tanking in Google or having to lay off people because Facebook banned your ads account. If you are depending on one source of traffic, then you don't have a sustainable business.
  • Paid traffic is much more scalable and reliable than free traffic. If you want to test a funnel or an offer, then paid advertising is your way to go.
  • Know your numbers! Use something like Improvely to track your entire funnel, stop traffic leaks and make them go back to your offers over and over again. Once you have your numbers in place you can scale like a maniac and still grow your profiles with organic traffic.
  • Have a plan B in place. Whether it's a 301 redirection or a second Adwords account ready to go, have a plan B to drive traffic just in case something happens (you don't want your Facebook ads account shut down in the middle of a big product launch. Believe me, I've been there).
  • Give away value. It doesn't matter which kind of traffic your are using, always deliver value to your potential customer. Both paid and "free" traffic can be turned into customers if you deliver enough free value.

Ok guys I hope these insights help you out. I'll keep testing and report back with more insights if you want.

And I'm giving away a free course for the members of Warrior Forum. It's about creating your ultimate Lead Magnet and start building your audience from the ground up. If you guys are interested just ping me and I'll send you a link to register.

Thanks a lot!

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Re: Free vs Paid Traffic - Which one do you Use?

Postby Dave Hayes on Mon Oct 12, 2015 11:44 am

This is an interesting post, which caught my eye. I have to say for years I used a lot of free traffic sources, with goodish results :D

However in December last year, reverted back to using traffic exchanges, I had previously used them but not been totally convinced about them. That said the platform I use, for which you have to buy traffic packs, did the following for me

Built a downline, without me recruiting, referring or sponsoring anyone

Gained me leverage, on autopilot, which in turn paid me every 20 minutes and turned a downline which stood at around 14, obtained over 5 years, into well over 300 active members, in less than 90 days, all of this for less than 10 minutes work daily ( Yes thats truth :) )

Boosted my blog substantially with google rankings and led to me getting more paid traffic, from a select number of high authority sites.

None of this by the way was achieved without going on facebook

So in answer to your question, I would have to say, that the paid traffic wins for me

Hope that helps

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Re: Free vs Paid Traffic - Which one do you Use?

Postby Tommy Olsson on Fri Nov 06, 2015 8:08 am

Nice post :) I use both free and paid traffic options.
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Re: Free vs Paid Traffic - Which one do you Use?

Postby Chris Brown on Fri Nov 06, 2015 9:39 am

Most people think
FREE advertising only in terms of seo, social media, etc...

I use the money other business have already spent in advertising
to get me more business - the first time I did this I got 141 sales
in my first 6 hours.

Not that i'm that talented!
Someone else already got the customers first!
FREE! "How I used the money my competition has already spent in advertising to recruit 141 people in 6 hours! Order Free cd >>" [url]]
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Re: Free vs Paid Traffic - Which one do you Use?

Postby bhagat singh on Tue Nov 10, 2015 12:30 am

I would like to use paid traffic.

Free traffic is achieved through social media or search engine optimization. Organic traffic is developed through optimizing your blog, content or website for search engines. Free traffic can also be made through social media by linking your site to social media platforms and building great profiles. Free traffic can also be developed through article and video marketing.

Paid traffic comprises making payments to have traffic redirected to your site. This includes Pay per Click (PPC) where an ad platform is paid to host your ad and you are only pay for each click on the ads. Ad words are an example of paid traffic. Some social media platforms like Face book and MySpace also allow placement of paid ads on their site at a fee. YouTube is also a great platform of generating paid traffic.
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Re: Free vs Paid Traffic - Which one do you Use?

Postby Rob Fore on Wed Nov 11, 2015 11:45 am

I tend to use both...

I FOCUS on publishing GREAT content and doing what we need to do to get it to rank on the front page of the major search engines. Depending on the competition... this could take a few days, few weeks... or maybe NEVER happen.

So WHILE we are waiting to rank... I will often use paid traffic to get some quick conversion numbers and do some quick split testing. So PAID TRAFFIC helps us to optimize our offers... then, once we rank, we pull the paid ads and let organic search work it's money-making magic.
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Re: Free vs Paid Traffic - Which one do you Use?

Postby Sarah Andrews on Wed Dec 16, 2015 2:38 am

I also tend to use both. Paid ads are instant and you can start attracting new leads, and selling products straight away, while the organic methods take time and energy (i completely agree that they are not really free - because they take time) but once you have invested in SEO, Social etc they continue to produce traffic, whereas with paid traffic you have to keep paying!

One thing we have done is to combine them both, to use the paid ads to support our social and SEO efforts, and using Facebook and other ads to help with social signals, brand mentions etc.

I think it's no longer possible to rely on SEO alone (it's not like the good old days anymore unfortunately!)
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Re: Free vs Paid Traffic - Which one do you Use?

Postby Scott UF UF on Tue Dec 22, 2015 1:11 am

paid traffic is more powerful then free, but according to my knowledge free traffic is genuine & recommended way to promote your website according to google updates
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Re: Free vs Paid Traffic - Which one do you Use?

Postby Gomer Magtibay on Thu Dec 24, 2015 3:59 am

Reading the forum post here and the replies, it's like attending a valuable free webinar of Internet marketing experts. Thank you guys for your generosity in sharing ideas.

Since I don't have lots of money to pour into paid ads, the option Rob Fore suggests looks attractive to me...
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Re: Free vs Paid Traffic - Which one do you Use?

Postby Mike Potter on Thu Jan 07, 2016 2:55 pm

Good post. I use both free and paid myself. I swear though that Facebook has professional likers ;) So I don't use them anymore. Google has made changes recently that really made the clicks jump in price. So now I use just the Bing network for a little extra traffic. But my blog and SEO does the best.
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