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A Case Study On Asking For Change

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A Case Study On Asking For Change

Postby Lawrence Bergfeld on Sat Aug 21, 2010 1:46 pm

This morning I heard a topic of two groups who were asking for change. One group asked what time is it before asking for change. The other group asked for change without asking anything else. There were 20 people in each group and each person talked to 20 other people. The group who asked what time is it had received change 50% of the time. The one that did not ask what time is it received change 15% of the time.

What does this have to do with building relationships? The answer is you must find something in common with someone else before firehosing your product or service or anything else you have in mind to say. Thats is better results for your action!!

Lawrence Bergfeld

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Re: A Case Study On Asking For Change

Postby Rob Fore on Sat Aug 21, 2010 3:26 pm

Read Robert Cialdini's "The Science of Persuasion" and you'll discover another technique you can use face to face or even in print... and that is to use the word BECAUSE when making a request. Make a request and qualify it with a reason:

"Click Here because what you'll discover may surprise, even shock you!"

Same increase in results. Those who did not use BECAUSE received compliance 15-20% of the time. Those who did got what they asked for 80% of the time.
Rob Fore
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Re: A Case Study On Asking For Change

Postby Tony Lauria on Sun Aug 22, 2010 10:15 am

You said it Lawrence!

This IS, after all, a Relationship-Building business before anything else.

Break the ice, make the connection, help take down the walls and you'll go farther in your conversations and endeavors.
Tony Lauria

Like most, I struggled before getting the education & training to learn that all the effort in the world in the wrong company will get you nowhere.

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Re: A Case Study On Asking For Change

Postby Michael Westbrook on Sun Aug 22, 2010 11:37 am

I guess you're right! It's like having a website nobody knows about...What's the point if there's no human connection?

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