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YTB Contemplates Franchising - Press Release

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YTB Contemplates Franchising - Press Release

Postby Wendy Taylor-Hill on Wed Jul 16, 2008 4:14 pm

July 16, 2008

YTB INTERNATIONAL CONTEMPLATES

IMPLEMENTATION OF FRANCHISES

- - -

Company Considers Adopting Franchise Operating System in 2009

Wood River, Ill., July 15, 2008 - YTB International, Inc. (OTC BB: YTBLA) ("YTB" or the "Company"), a provider of Internet-based travel booking services for travel agencies and home-based independent representatives in the United States, Bermuda, the Bahamas, and Canada, today announced that the Company is contemplating the replacement of its referring travel agent ("RTA") business model with the implementation of a franchise operating system, potentially in 2009. The Company expects that a franchising model, if adopted, would facilitate the Company's expansion into additional markets by providing more comprehensive training and a new proprietary e-commerce platform.

Details regarding price, product offerings and the conversion plan are all under consideration, but the Company anticipates that its existing RTA base would be treated favorably under its forthcoming proposal. Scott Tomer, Chief Executive Officer of YTB International, Inc. commented, "We have retained iFranchise of Chicago to consult in the planning and development of the franchise model and are excited about the potential impact on YTB's business." If a franchising model is adopted, its distribution is expected to be managed by the current marketing arm of the Company, YourTravelBiz.com, also known as YTB.com

The iFranchise Group, brings decades of experience to franchise development and implementation efforts. Their consultants have worked with over 30 Fortune 2000 companies and with 98 of the world's top 200 franchisors as rated by Franchise Times magazine. iFranchise has worked with clients such as Blockbuster Video, Ace Hardware, and McDonald's.

About YTB International

Recognized as the 26th largest seller of travel in the U.S. for travel sales reported in 2007 by Travel Weekly, YTB International, Inc. provides Internet-based travel booking services for home-based independent representatives in the United States, Puerto Rico, the Bahamas, Canada, Bermuda, and the U.S. Virgin Islands.

The Company operates through three subsidiaries: YourTravelBiz.com, Inc., YTB Travel Network, Inc., and REZconnect Technologies, Inc. YourTravelBiz.com focuses on marketing online travel websites through a nationwide network of independent business people, known as 'Reps.' YTB Travel Network establishes and maintains travel vendor relationships, processes travel transactions of online travel agents and affiliates, collects travel commissions and pays sales commissions. Each RTA directs consumers to the YTB Internet-based travel website. The REZconnect Technologies division operates as a travel vendor relationship management company and offers franchises of brick and mortar travel agencies. For more information, visit http://www.ytbi.com/investor.

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.


# # #

Media Contact:

Marcia Dempsey

Director of Public Relations

YourTravelBiz.com

618.216.4646

mdempsey@ytb.com

ytbi.com/investor/


Investor Contact:

Garth Russell/Yemi Rose

KCSA Worldwide for YTB International, Inc.

212.896.1250 / 212/896.1233
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Wendy Taylor-Hill
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Re:YTB Contemplates Franchising - Press Release

Postby on Wed Jul 16, 2008 8:29 pm

You can actually see the links to this news right on the ticker page at

http://finance.yahoo.com/q?s=YTBLA.OB

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Re:YTB Contemplates Franchising - Press Release

Postby Connie Seagle on Fri Jul 18, 2008 3:14 pm

Its a little unnerving to me as to how this is going to affect the RTA/REPs. It makes me a little hesitant about trying to recruit people with this uncertainty. However, the Bill of Rights is still in place and I'm curious to see how they are going to franchise without violating the Bill of Rights. I hope other YTB'ers will give their thoughts on this because I am really disturbed about the effect it is going to have.
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Re:YTB Contemplates Franchising - Press Release

Postby Connie Seagle on Fri Jul 18, 2008 3:23 pm

Its a little unnerving to me as to how this is going to affect the RTA/REPs. It makes me a little hesitant about trying to recruit people with this uncertainty. However, the Bill of Rights is still in place and I'm curious to see how they are going to franchise without violating the Bill of Rights. I hope other YTB'ers will give their thoughts on this because I am really disturbed about the effect it is going to have.
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Re:YTB Contemplates Franchising - Press Release

Postby Wendy Taylor-Hill on Tue Jul 22, 2008 5:48 pm

Hi Connie, I think everyone is just waiting on all of the details to come out and we will be able to see how it will effect our current business. From what I have read, you will have the option to become a franchisee or not.
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