BlastOff Network
About BlastOff Network
Direct Selling Meets the Viral Marketing Future: Pre-Paid Legal Services Partners With Blastoff Network to Take Legal Service Plan Sales to New Level
As the centerpiece of the 2009 Leadership Summit in Las Vegas, Pre-Paid Legal Services (NYSE: PPD) announced the re-launch of its marketing program through a unique and innovative partnership with Blastoff Communications(Blastoff Network), LLC of Dallas, Texas. Pre-Paid Legal will be the first company -- and the exclusive direct selling organization -- to utilize the Blastoff Network online platform, which incorporates customer rewards (discounts and cash payments for online purchases) with social networking and marketing opportunities for members.
Members who join the free, online Blastoff network are eligible for discounts from more than 400 major retailers included in the Blastoff Network online platform. In addition, members accrue cash payments from the purchases by other members they bring into the Blastoff network (out ten degrees). This online marketing platform offers members a fully customizable homepage populated with applications for news, music, games, widgets and other personal applications.
Pre-Paid Legal Services' special partnership agreement with Blastoff will allow Pre-Paid Legal Services to leverage the power of its large existing network of independent sales associates with the new online Pre-Paid Legal/Blastoff network, creating an unprecedented opportunity to reach an untapped market of millions of potential Pre-Paid Legal Services members and associates.
"The Blastoff Network online marketing platform provides a perfect fit with the Pre-Paid Legal Services direct selling business model," said Harland C. Stonecipher, Founder and CEO of Pre-Paid Legal Services. "When you combine the rewards-based, 'viral' nature of the Blastoff Network platform with the large, well-developed and powerful direct selling organization of Pre-Paid Legal Services, it's a combination that offers incredible potential."
As part of an exclusive contract arrangement, Pre-Paid Legal Services is the only company utilizing a direct selling business model included in the Blastoff network. Pre-Paid will be prominently featured on the Blastoff Network home page. In addition, each Pre-Paid Legal Services associate has their own homepage that offers a personalized online marketing platform and a comprehensive contact and network tracking system.
Blastoff Network Founder and CEO William Rodgers participated in the Pre-Paid Legal/Blastoff Network announcement, addressing an enthusiastic audience of more than 12,000 Pre-Paid Legal Services associates at the 2009 Leadership Summit on September 12.
Commenting on the marketing partnership, Rodgers said, "The addition of Pre-Paid Legal Services offerings to our own Blastoff Network suite of products adds tremendous value to our online members. In addition, the integration of the Blastoff Network marketing platform with one of the most dynamic sales forces in the U.S. has the potential for massive success."
The Pre-Paid Legal Services network of more than 400,000 associates is now linked with the Blastoff network and the associates are already actively expanding their sales networks. As part of this special partnership, Pre-Paid Legal Services associates will receive cash back rewards, based on the online purchases by their existing network connections (out 20 degrees). The agreement with Blastoff Network provides a limited, exclusive opportunity for Pre-Paid Legal associates to build upon their network prior to the public launch of Blastoff Network on October 12, 2009.
In addition to the formal announcement, the marketing re-launch also included presentations by Pre-Paid Legal Services Independent Associates Darnell Self and Brian Carruthers, an in-depth Q&A, a re-launch micro site, collateral and a planned webinar.
More information on the re-launch is available at: https://www.prepaidlegal.com/blastoff/
About PPL
Pre-Paid Legal Services was one of the first companies in the United States organized solely to design, underwrite and market legal service plans. We provide legal services to more than 1.5 million families across the U.S. and Canada. Plan benefits are delivered through a network of independent provider law firms. Members have direct, toll-free access to their provider law firm. Provider firms are carefully selected and quality of service is closely monitored to maintain the high standards of Pre-Paid Legal.
About Blastoff Network
Blastoff Network is a Texas-based LLC, founded in 2007 to provide a fun, convenient, and free means to experience the best of the internet. Members of a large and expanding community each receive a customizable homepage and enjoy cash-back shopping from over 400 leading retailers, like iTunes, Walmart, Travelocity, and Gap. Members also earn rewards as they invite friends and their network grows. Featured products, such as Blastoff Network wireless, as well as home and legal services, contribute to the excitement and positive atmosphere offered by the company, its employees, and the personalized service they offer.