I always start by talking about the NEED to specialize (or fail)

  Written by Eddie Rodriguez on Aug 29, 2008 1:27 pm

Read More: Advertising  |  Marketing  |  Showing the Plan  |  Sponsoring and Recruiting

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Every single person who approaches me about joining my company's Independent Travel Consultant Network wants to know the following:

• How do I get clients for my business?

If I can answer that effectively .... if I can show them that "attracting clients" is more science than art ... that it can be simply done by using systems ... then, the rest is easy. 

The first thing I share with people is the idea that marketing (getting clients) can be a lot easier when you specialize.

To help them understand what that means, I send them to the following link:

• http://tinyurl.com/6eorw7

My question to YOU is ....do YOU see the value of "marketing yourself as a specialist"? Do you currently practice this?

Eddie Rodriguez

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