Successful Social NetworkingGroup: Better Networker Results
Be A Better Networker is the lead story in this month’s issue of Fortune Magazine. Writer Annie Fischer talks about the importance of having a strong circle of people who you can call on and who can call on you.
I actually landed on the article by accident on my way here. It isn’t often Better Networker gets bumped from first place on the SERP!
But it was worth the side trip. Fischer made goods points that easily translate to online marketing.
It isn’t enough to spend 5 minutes on a social site like this one or the countless others we belong to, make a general comment and take off to score another check on our to-do list.
Successful social network marketing, the heart of MLM and countless other businesses, relies on branding yourself as an interested, helpful person.
Forget presenting yourself as an authority. People will decide for themselves if you know what you are talking about. Just strive for presence; that means making useful observations on what other people are talking about.
Ivan Misner, CEO of an international networking group, was interviewed for the article. He put the challenge of network building into terms into terms we can all understand.
Misner said, “Most people treat networking like hunting - they're out there trying to bag the big one - but it's really a lot more like farming. You have to cultivate relationships over time."
His comment reminds me of a webinar I listened to last spring. Eban Pagan was trying to get across the correct approach to social network marketing.
Pagan said that if you expect to attract customers from the social web, it isn’t enough to spend 10 minutes on one site and 15 on another. You have to make substantive additions to the ongoing dialog.
Further, he suggested that if the social web is where you are looking to build your network, you should be spending the majority of your day there. Traffic is the lifeblood of any business. You should focus your efforts in the traffic stream and not on make-work projects that no one will ever see.