Probiotic chocolate launch

There are many natural functional foods in virtually every food group. As we all know, chocolate itself is a functional food if it contains sufficient antioxidants and flavonoids. However, it is now possible for manufacturers to create functional foods by fortifying and enhancing their products to give them added health benefits never before possible. A new growing segment of functional food is called “probiotics."

Probiotic means “fit for life”, or “pro life." Probiotics are living microorganisms which when administered effectively in adequate amounts confer health benefits. The adult intestinal tract is home to approximately 100 trillion microorganisms. More than 400 different bacterial species have already been identified in the intestinal tract.

First, in order to be effective Probiotics must contain bacteria which are resistant to stomach acids and bile salts. Secondly, the bacteria must have the capacity to compete successfully with the indigenous intestinal bacteria. So, either the bacteria must be protected by the use of encapsulation techniques, or new types of foods must be developed which offer increased protection for the bacteria. The key to the effectiveness of probiotic treatment is for the bacteria to be able to pass through the stomach and the small intestines reaching the large intestines with sufficient strength to colonize and flourish.

SHIME stands for “The Simulator of the Human Intestinal Microbial Ecosystem." This in vitro system was created to simulate the activities and conditions found in the stomach, small intestines, and large intestines. This enables scientists to monitor the quantity of bacteria that survive the journey to the large intestines. And, it also enables them to monitor the development of the bacterial colonies in the large intestines.

According to the American College of Gastroenterology, 95 million Americans suffer from digestive problems. Some 60 million have heartburn, 50 million have irritable bowel syndrome, and 20 million suffer from stomach ulcers.

Many, many new probiotic products have been launched in North America and Europe. But, we have a distinct advantage. Chocolate appears to be the ideal delivery system for probiotics. As shown in this chart dark chocolate has been shown to be far superior to milk as a delivery system for Probiotics.

The Xoçai™ XoBiotic™ chocolate will be in the form of an 11-gram square and will deliver 200,000,000 microorganisms of two types—lactobacillus acidophilus and bifidobacterium lactis. These probiotics have been selected for our probiotic chocolate because of their stability in chocolate and their guaranteed nine-month shelf life if properly stored as recommended for all Xoçai™ products (40*F – 75*F). By marrying the health benefits of dark chocolate with those of these two probiotic cultures, which have a positive influence on immune and gut health, we gain new opportunities with health-conscious consumers. Presently there are no approved health claims on probiotics in the US. Our label will most likely state, “Contains acidophilus and bifidolactis; probiotics have been shown to benefit digestive and immune health.”

Below is a XoBiotic™ chocolate presentation, as well as the coast-to-coast XoBiotic™ product launch meeting schedule. There are three corporate presented events, Orange County, CA, Toronto, ON and Calgary, AB, and there are eight top field leadership presented events, Orlando, FL, Santa Fe, NM, Indianapolis, IN, Phoenix, AZ, Coeur d’Alene, ID, Nashville, TN, Portland, OR, and New York / New Jersey.

Once available, we’ll be providing more information on XoBiotic™, the 1st healthy, probiotic chocolate!

DOWNLOAD XOÇAI™ XOBIOTIC PRESENTATION PDF

Orange County, CA, USA
February 6 – 7, 2009
Hosted by Connie Holstein
– Jeanette Brooks, Founder & President, and Andrew Brooks, Founder & Executive Vice President of Sales and Marketing will be attending the event!

Toronto, ON, Canada
February 13 – 14, 2009
Hosted by Ian & Judy Murray
– Jeanette Brooks, Founder & President, and Andrew Brooks, Founder & Executive Vice President of Sales and Marketing will be attending the event!

Phoenix AZ, USA
February 13 – 14, 2009
Hosted by Janiell and Adrian Vashon

Calgary, AB, Canada
February 20-21st, 2009
Hosted by Suzie Leroux
– Jeanette Brooks, Founder & President, and Andrew Brooks, Founder & Executive Vice President of Sales and Marketing will be attending the event!

New York / New Jersey, USA
February 20-21st, 2009
Hosted by Suzin Daniels and Robin Cohen

Probiotic chocolate launch

About the Author: Melinda Reffalt

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