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Rule #1 for effective health and wellness copywriting is simply, begin with the end in mind. In other words, what is the aim or goal for writing your piece. Nothing is more annoying than reading a sales piece or article that promises you certain benefits and you read and read and read and the piece doesn't get to the point. Be clear, Be Goal or Mission Driven! Make an outline before you begin and list in skeleton form all the points or benefits you want to outline. End the piece with Remember.....and reiterate your main message!

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