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Rule #2 for effective health and wellness copywriting is give your article or sales piece an unexpected title or a title that bucks conventional wisdom. For example, I wrote an article called "Throw Away Your Vitamin B12 Pills Now". This article went live on August 1st on EzineArticles.com. By August 17, the article had 1,027 views and went to the 5th most viewed article in the Health - Fitness and Supplements category. I use it for people to connect to my Gateway Page for my Free e-book. Now, the majority of people who take supplements hold B12 Sacred so they will read my article to see if I've lost my mind. You be the Judge! Click here to Read this Successful Article.

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