Rule #4 - About Good Health and Wellness Copy Writing from an MLM Doctor - Join Our Group

Group: Good Health and Wellness Copy Writing from an MLM Doctor

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Written by on Aug 20, 2008 8:48 pm

Read More: Copywriting | Marketing

Rule #4: Health and Wellness CopyWriting - New Twist on an Old Subject

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We continue our series of rules for creating effective health and wellness copywriting. Whether you are writing a sales piece, newsletter, book or booklet, it is imperative that you offer a fresh perspective or a new twist on an old subject. For example, everyone may tell you that vitamin b12 can prevent low blood counts (anemia) and even give you energy. As a matter of fact I see that in every I read article about vitamin b12. However, there is so much more to b12 that the average reader does not know. Did you know that one form of b12 can actually be used to treat cyanide poisoning. Did you know that b12 deficiency may be tied into an increased risk for Alzheimer's disease or even heart disease. Again, fresh perspective or new twist on an old subject. Don't just regurgitate well know information. Make the reader feel that he or she is getting new and valuable information. This will keep them reading.

Watch for Rule #5

Dr. Campbell

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