The Biggest Mistake I see people Making in MLM
Group: Michigan MLM AssociationThe biggest mistake I see the majority people making in this industry is selling, and convincing their prospects on their product or opportunity. This is an absolute MLM NO-NO. Here's why: people don't like to be sold. People like to be introduced or exposed to something that may pose a potential benefit to them, have the opportunity to review information, and make an informed decision for themselves WITHOUT someone trying to sell them on something.
Instead of selling or convincing. Simply expose what you have to offer, ask questions to find out if what you are exposing them to may potentially benefit THEM. Give them access to information where they can learn more. Give them time to do their due diligence. Then, Follow Up, and collect a decision. This process is so much more professional, and courteous. It will never create an uncomfortable situation for you or your prospect.
This will prove to be a much more effective method of exposure of whatever product or service you are offering. Your prospect will view you as a professional, whether or not they decide to purchase your product or service for whatever reason. This keeps the door open for a possible future relationship, as the timing for the individucal may not have been right. Remember, if you maintain a professional, polite, and courteous approach, a NO typically means, Not Right Now. It's simply a timing issue. Very likely, if you see a potential benefit for this prospect, and this prospect saw a potential benefit with your product or service, it was simply a timing issue. Ask them if it would be okay to keep them informed with new information as you get it.
If you have handled yourself properly with the prospect, they will of course tell you they want to stay informed, and likely will do business with you in the near future. The key to this though, is to send them new, pertinent info as you get it. And, touch base with them via phone every once in a while, and not just to push your product. In fact, if you touch base, and see how they are doing, focus on rapport, and the building of the relationship, they will bring up the subject, and tell you they want to get it now, or join your opportunity.
I hope this information was helpful.
God Bless- and may all your dreams come true.
Zeb Olsen
WARNING: This is only for people VERY SERIOUS about becoming killer copywriters.
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