Integrity Marketing

  Written by Mike & Joy McCullough on Feb 26, 2009 9:35 pm

Read More: Leadership  |  Personal Development

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Hey all , Joy and I wanted to share this article we read on DavidNatiuk.com.There is also a link to David's blog for your vieing at the end of this article, please take the time to check it out.

See you on the network, Mike & Joy

I wanted to talk just a little about Integrity Marketing, and why I’ve chosen these words to describe what I do.

I’ve been interested in marketing for many years now.  Some would’ve said I was an entrepreneur even in school… buying toys in bulk and selling to some of my friends.  Part of the reason for the interest is that I’m an information vacuum.  I love to learn new things, and the marketing world is evolving constantly.

It used to be that you’d learn about marketing from books at your library, from live seminars with well-known individuals, or at college level classes and on-the-job experience.  These methods are not gone, but they have been eclipsed by the all-powerful force of the internet.

It’s a new age of information and with that comes overwhelm.  We’re literally drinking from a firehose instead of a water fountain.  I personally have already downloaded enough ebooks, audios, videos and courses to probably last me a lifetime… and yet there is constantly new materials coming out.

This situation has created an environment where many people are set to be deceived by fantastic income claims, high-priced courses and seminars far above their skill level, and slick sales letters that has you buying yet ANOTHER information product.  I know… I’ve been there and done that!

With “Integrity Marketing” the focus becomes not how much can I sell, but how much can I help.  Marketing skills can be some of the most powerful information we can learn… whether we want to start a business, or just learn how to communicate better.  But that power can be abused, and people can be hurt.

I promise that if you join my blog feeds and email updates, I will do my best to share what I know truthfully and honestly.  I started a blog called “IMTruthTeller.com“  (the IM stands for Internet-Marketing).  Please visit and share your comments.

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