Tips, Leads & Referrals - What Sets Them Apart
Group: Network Referral Clubs
Read More: Everyone in network marketing is in the business for referrals. And not just any referral, we are all looking for good referrals. But, do we truly know the difference? Are we ourselves just passing tips and leads and not referrals?
A lead is basically just a tip, a contact, someone which is really not expecting your call. For example, if someone gave a pediatrician a list of new mothers, that might be considered a good list of leads. But the truth and reality of that list, is that none of those mothers are expecting any type of call. All the pediatrician will be doing is making cold calls. Bottom line, if you are just passing contact information, name and numbers, you are just passing tips and leads.
Know + Like + Trust = Referrals
A good referral is not a tip. A good referral is expecting a phone call and has an immediate need. A good referral is in the market for needed product or is searching for a service. A good referral is an opportunity to do business. They will most likely be told about your from a colleague, friend, family member or a mutual acquaintance. They will already know what you do and who you are when you call them.
The best type of referral is when that referral is expecting your call. Passing referrals is not about selling. It is about gaining trust and rapport. You are building networking relationships. And in those relationships, you are teaching your fellow partners about your target market and what a good referral is for you. Don’t take it for granted other people automatically know. In return, you also LISTEN and LEARN what your partners target market is and what a good referral is for them.
Referrals are a privilege, not a right. Referrals are not automatically deserved. You have to earn them first.
Zig Zigler said it best “You will get all you want in life if you help enough other people get what they want.”
Learn how to give good referrals and you will receive good referrals.
Are you passing out tips, leads, or referrals? And what are those tips, leads, or referrals saying about you?
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