Lack credibility in the eyes of your prospects?

  Written by Jerry Chen on Nov 30, 2008 7:06 pm

Read More: Advertising  |  Marketing  |  Mindset  |  Personal Development  |  Prospecting  |  Sponsoring and Recruiting

• 1
   VOTES

  Up
• Tweet

** THIS IS A VARIATION OF ANOTHER ARTICLE I WROTE EARLIER IN THE MONTH.  I DECIDED TO POST THE CONTENT OF MY EBOOK HERE.  IF YOU PREFER TO DOWNLOAD THE INSTRUCTIONS IN MY ORIGINAL EBOOK FORM, CLICK HERE TO ACCESS IT**

So when people ask you what you do, what do you say?  "I am a distributor?"  "A marketer?"  "An engineer (oops...)?"  How about "I wrote a book called 'The Top 7 Secrets You Must Know Right Now To Live Your Dream Life?'  or something more creative.

So what am I talking about?  Well, I'm talking about writing a simle eBook or report that will help you gain instant credibility. It's really nothing "new" to most of us, but I think it'll be safe to say that 99% of us never even TRIED it.  You see, when you are an author, people tend to automatically put you at an elevated position.  It'll give you tremendous leverage to attract more prospects.  Check out Jim Yaghi's profile. In it he said he's "the author of '8 Days to Cashflow in MLM'."  I think those are video series, but you get the drift.

One of the things I did was I created an eight-page report (yes, only 8 pages in 14-pt fonts... that's it) for my retail business and got some very high-quality,paying leads for my retail business for almost TWO YEARS.  No kidding.  And I want to emphasize that the steps are really simple that all of us can do it.

Fernando Ceballos wrote in one of his articles that what's stopping people "usually is something trivial like technology... which is a real shame."

So... I decided to post my ebook called "Create Instant Credibility: A Simple Step-By-Step Guide To Generating Your Best-Selling eBook" here so you can all use it

*****************************************************************************

Step 1. Download And Install OpenOffice.Org

OpenOffice.org is available for download at, not surprisingly,

http://www.openoffice.org

It is a full suite of office productivity software like Microsoft Office. The difference is that OpenOffice.org is open source and entirely FREE! What makes it even sweeter is that it’s a pretty darn competent alternative to most paid office suites out there.

And most importantly, it allows you to open a whole variety of file formats (Word, Word Perfect, etc.) and convert the files into PDF format with proper security settings and preserves hyperlinks that are explicitly typed out (http://www.knowledgeip.com) and embedded as anchored text (like this). There are several tools out there that lack the embedding link feature.

Here’s a screen capture of OpenOffice.org’s home page -

- Click on “I want to download OpeOffice.org.”

- You will be prompted to save the file at a desired location. The file is 124MB so if you have broadband connection and use some type of download accelerator, it’ll only take a few minutes. If you have dial-up, order the CD.

(A word on downloading… MAKE SURE you remember where you save the file.)

- Once downloading is complete, locate the file and double-click on the installation file.

- Click on “Next>”

- Fill in the fields & click on “Next>”

- I recommend you select “Complete” to get all features and templates

- Click on “Next>”

- Make sure “Create a start link on desktop” is checked.

- Click on “Install”

- Once the installation is complete, go to the program icon on your desktop.

Double click the program icon to launch the software and select “Text Documents” as the file type to create.

Now you’re ready for step 2. If you use a software other than OpenOffice.org to create your document, make sure it’s compatible.

 
Step 2: Creating Content

Here’s the part where you use your creativity and writing skills. Remember to apply some copywriting to your content, but don’t overdo it. Hype and over-exaggeration will not give you long term results, and your readers will be annoyed fast.

For good copywriting resources, I recommend –

• Ben Settle’s website (Free)

• Yanik Silver’s Copywriting Seminar In A Box (GREAT value, not free)

• Gary Halbert’s Letters Archive (Free)

And of course there are other excellent copywriters out there like John Carlton (he’s considered the BEST copywriter by many top marketers), Eben Pagan, Frank Kern, Mike Dillard and so on.

Since this is not a course on creating content, I’ll leave it up to you to explore the possibilities. However, I’m going to address a few things you might encounter in creating your eBook, specifically -

• Formatting & How to use word processing software: I assume you’re a decent typist and know basic formatting like Bold, Italic, Underline and bullets. Do a search on Google for “free microsoft word tutorial” and you’ll find lots of good help.

• Creating graphics/images: Again, do a search on Google for free images. Screen captures can easily be done by using the “Print Screen” key on your keyboard and paste it into Microsoft Paint if you are using Windows. If you use Mac you’re smarter and cooler than me (darn…).

• Disclaimers and legal notices: I’m not an attorney so I can’t give you the proper legal advice. I personally refer to disclaimers in other author’s eBooks that have proven to be top sellers and edit the language to fit my needs.

 
Step 3. Converting Your Document Into PDF

Once you finish writing, check the margins, spelling and other formatting properties.

Save the file and go over the OpenOffice.org.

I wrote this guide in Microsoft Word XP and saved it as a .doc file so I’ll just use it as an example.

Go to “File”  “Open” at the top left corner in OpenOffice Writer and navigate to the document you just saved.

Select the file and click on “Open” at the bottom right hand side.

Once the file is open, make sure the formatting is still intact if you did not create the source file in OpenOffice. I had to make some small adjustments but nothing really major.

I recommend that once you finish formatting, save the file again but this time as “.odt” file to preserve the formatting in OpenOffice. NOW, we're ready to compile the eBook...

Go to “Export As PDF”

At this point, you can actually just click on “Export” to create your eBook, but I recommend that you make some changes to the “Security” settings.

Check the “Restrict permissions” box

 Click on “Set permission password”

 Set and confirm the password

 Select “High resolution” under “Printing”

 Select “Not permitted” under “Changes”

 Uncheck both “Enable copying of content” and “Enable text access for accessibility tools”

These security settings allow you the maximum protection without locking up the whole document with a password.

You can play around with the other settings as you like, but be sure to have your Security settings correctly to protect your investment.

There are also places on the net that allows you to convert PDF in real-time without downloading any software. If you're in a hurry you can consider those options. However, you have much less flexibility and options in the settings.

Here are two websites that I've personally used in the past.

http://convert.neevia.com/

http://www.freepdfconvert.com/

Alright... this is it. You are now officially a best-selling author waiting to happen! I want a copy of your eBook with your autograph :-)

Dream Enormous,

Jerry Chen

Login or register to post comments  |   Views: 570   |   Comments: 7