Landing page optimization for Google Ads

Group: WEB 2.0 SEO Mastermind

Written by Francisco Arache on Aug 20, 2008 5:14 pm

Read More: Marketing | SEO

SO here i will try to explain a little ( actually is huge ) that we need to take into consideration when it comes to landing pages optimization.

This is the quality score of your page.

Note: quality score is the score that google gives to your landing page based on their algorithym analisis. This score can qualify your landing page as Poor (Yuk!) , good or Great! It all depends on the algo and if it sees that your landing page is relevant to the ad you posted. This quality score determines how much you pay per click on you add. Poor score= high prices . Great score=low prices

So if you are experiencing the famous google slaps - check this out and try to tweak a few things.

So let's say that you’re bidding on a keyword. You have evrything setup the keyword in the title ( H1 tags) , description, display URL and destination URL and your click through rate is over 5% and Google still says your quality score is poor.

You checked your landing page and has links to your privacy policy , about us page , disclaimer and your content is useful and relevant. So what’s going on?

First ,it is important to understand that the Google AdWords quality score bot is not a person. It is a robot. It cannot understand the context of text on a web page the way a human can.

The quality score bot does a reasonably good job most of the time, but sometimes we need to point them it in right direction. For this, we have to structure our web pages semantically and structure our documents logically.

I've found two very useful and free tools we can use when troubleshooting landing page quality scores. These are the W3 Semantic Extractor and the Google site related keyword tool.

Isn't that great when we can use a google design tool to find out and get information about what Google thinks your site is about?

We need to be sure that we have our site marked up correctly and that we are using headings correctly , utilize at least the h1, h2 and h3 tags and make sure the content of each is related in the semantic extractor outline. So if your are promoting a free ebook for generating leads, your landing page heading tags would be made up something like:

h1 : Free book explans how to generate leads

h2: This book contains....

h3: discover how applaying these secret information...

This helps Google AdWords identify what your content is about for organic search rankings and also helps the quality score Algo to understand that your landing page is indeed related to the keywords you are bidding on.

Hope this help you on your optimization..

Happy adwords bidding....

PD.

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