Adwords Strategies - Google Adwords for Dummies

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For what its worth Ive done quite a bit of marketing with Adwords.

My success has been from keeping groups of keywords small to about 20. Start with a large group and eliminate the words that are not performing until you come up with a group of keywords that have the highest percentage of click through rate. Setup about 3-4 ads and do the same with them. Let the ads run for a few weeks then remove the ones that dont perform. Dont forget to go through your negative keywords. The  best thing to do is to put in every negative keyword before you even get started as users will click your ad and cost you a ton of money.

Another strategy is to use similar words for example

dallas fence

dallas fence companies

[dallas fence companies]

"dallas fence companies"

fence

[fence]

"fence"

Google Adwords for Dummies is a good place to start for beginners.

 

 

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