What is Network Marketing (or Multi-level Marketing)?

Group: Network Marketing

Written by Wassim El-hajj on Oct 6, 2009 5:28 am

Read More: MLM News

NM or MLM is a term that describes a marketing structure used by some companiesas part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation. (source:wikipedia).

The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.

Word of Mouth Marketing is considered as the strongest type of marketing. It is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication, but now includes any type of human communication, such as face to face, telephone, email, and text messaging.(source:wikipedia).