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MacGuyver meets Carl the Cop...
Ben Willis (aka "the tech guy") is an SEO and internet marketing geek and creator of the proprietary software engine, which runs Better Networker. Ben tends to take the scientific approach to online marketing and traffic generation, by heavily testing every theory and tactic he is exposed to.
If the data don't back up the "gurus" claim, Ben will shut them down and publish his analysis to the internet public.
He's kind of a cross between Carl the Cop and MacGuyver... except much nicer than Carl... and happier. He also tends to write his bio's in 3rd person, so it doesn't seem like he's bragging about himself.
Helpful hints, scientific data and friendly hellos are welcome. Don't pitch me anything. I don't care if it's free. I'll delete you from the Better Networker SQL database if you bug me...