Matt Cassity

I was born and raised in Southern Arizona in the city of Tucson as the second oldest of four boys in the family. For a big part of my life, I lived as the middle child of the family. It was during this part of my life that I developed many attitudes about life some of which held me back until quite recently . I will go more in depth about this later.

Early in life around first grade, I had a few desires of what I wanted to do for my life. I remember telling people especially my parents that I wanted to be a construction worker. To some extent, I knew that this wasn’t true. I wanted to be more than just a construction worker.

I wanted to run and operate my own business. Essentially I wanted to be an Entrepreneur. I just didn’t know at the time the word for what this type of person was called.

Knowing my true passion at heart i went into Jr. High. It was there that I got my first taste of my Entrepreneur spirit in action. It all began with my own little business that I created. I found many toys and food or whatever was popular and ‘in’ at the time, than go sell these items to my friends and fellow students. This business actually made me some decent money in middle school to buy things that I wanted.

Looking back a lot of these activities that I did on school campus would have got me in trouble if I had been caught. I guess thankfully that did not happen.

By the end of 8th grade, many of my friends, family, and especially my teachers started to realize my entrepreneurial potential I held. This stemmed from my great ideas on fundraising for my school. For this reason I was awarded ‘The Entrepreneur Award’ at my promotion.

Through all my small success of being an Entrepreneur at school and the positive reinforcement I received from my friends and family served me well in life. It was a catalyst to drive me to start my own business.

During the summer before my freshman year of High School, I started to learn about the world of Multi-Level Marketing and Network Marketing. This business model peaked my interest, so I jumped head-first into all of this, deciding to give it a try.

The Problems Begin

It was not long into starting in my first real business that I knew there was a problem. I was not getting anywhere. I never really accomplished anything. For four long years I kept accomplishing absolutely nothing of value in my business. Zero! Nada!

My main excuse to myself was that: ‘It was not good enough!’. I used personal excuses such as: ‘My website is not good enough!’ ‘My marketing plan is not good enough!’ ‘My picture not professional enough!’

All these excuses did was hold me back as a Entrepreneur and as a person. I held onto all of these excuses even though I knew exactly what needed to be done to gain success, or what I thought what needed to be done.

Then one day I gave myself some time to think. I started to think about why I was stalling and not going forward. This is what I discovered about myself...

From early on in my childhood I had developed an attitude that has held me back. This attitude developed in me when I was the middle child of the family. It first developed inside of me to protect myself from letting people down.

As I was growing up I saw my older brother get in trouble for various things. I decided that if I was good at everything I would not let people down as my older brother had done. This idea developed into trying to be good or perfect at everything I do. Essentially I became a perfectionist.

While I thought aiming for perfection was good, it was the single thing that was holding me back in life. This attitude was prevalent until I discovered it as the source of negativity that was holding be back in my business.

It was because I tried being a perfectionist that I made the excuses:

‘My website is not good enough!’

‘My marketing plan is not good enough!’

‘My picture is not professional enough!’

At this point I went on to clear my mind. It was time to make a change in my life. It was time to focus on the positives in life.

Solution To My Struggles

Today, I focus on completing projects even if they are not perfect. I know for sure that I will make mistakes. That’s ok. I can always come back later and correct any. I think you can agree that finishing a project with mistakes is better than never finishing a project because you believe it is not good enough.

Final Thoughts

Because of the struggles I went through personally over the past few years, I felt compelled to start this blog. This is where I will be logging my day to day experiences as I grow as an Entrepreneur. I will share all the best knowledge I learn in the process with you. I encourage you to visit me on
my website so we can learn
together in this journey we have taken apart of as Entrepreneurs.

http://workwithmattcassity.com