Steve Ski

Why 98% of all Network Marketers Fail

The best explanation of why most Network Marketers fail was expressed best by internet marketer Mark Joyner who said . . . “Isn't MLM all about leveraging Word of Mouth? If Word of Mouth is so great, then why do 95% of these so-called "MLM" companies fail? It has to do with the difference between what I call "Incentivized Word of Mouth" and "Inspired Word of Mouth." MLM, affiliate marketing, bribed tell-a-friend forms, and the like are all "incentivized." That's people telling people for the promise of some reward. "Tell your friends about our new widget and we'll give you a shiny trinket for every one who buys." "Inspired Word of Mouth" comes from a customer's spontaneous desire to tell someone about the product. That's people telling people because they love the product so much they want others to know.”

I have to agree because most Network Marketers try to sell a product and opportunity primarily to make money. Now profit is not a dirty word. However if it wasn’t for the income opportunity, most people would not recommend that their friends should buy overpriced, overhyped products. Nor would they try to get them to push their opportunity or products onto others just so they can make a dollar off of their involvement.

The 2% who win are those who fall in love with their products first and then feel inspired to share them simply because the product is that good! They naturally want their friends to benefit from the products even if there was no way they would ever profit from their word of mouth marketing.

Everyone already does Network Marketing. Have you ever recommended a new book, movie or restaurant to others without being paid to do so? Well that’s inspired network marketing… one person sharing something they liked with others for free. Simple right? Well then, what’s the problem?

The problem with network marketing comes when you stand the chance to make money off of your recommendations. If you choose overhyped, overpriced products and focus on selling dreams instead of being inspired to simply share a great product, most people will pull away from your pushing those things on them because they feel your true motivation is to make money off of them. In other words, you are “Incentivized” to make a profit rather than “Inspired” to share really good life changing products with them. They assume you are in it only for the money and your high priced products serve as a poor disguise to cover up your real motivation. So be honest with yourself. Are you really “Inspired” by your companies products and know that they are special and unique plus not available from anywhere else and are priced fairly? Or are you just “Incentivized” to make money off of your fiends and family by trying to flog off overpriced products that can often be found for less in retail stores?